Giltrap Group vs Team Hutchinson Ford:Which is more popular by branded search in New Zealand?
In August 2026, Team Hutchinson Ford had more branded searches than Giltrap Group among new car dealer groups in New Zealand. Team Hutchinson Ford was estimated to have 4.6K branded searches compared to Giltrap Group’s 4K, and held a 17.8% Share of Search versus Giltrap Group’s 15.2%.
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Which is more popular in search, Giltrap Group or Team Hutchinson Ford?
Compare the franchised new car dealer groups New Zealand drivers buy and service with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Team Hutchinson Ford, Giltrap Group. The figures are in the table below the chart.
View monthly share of search table
| Month | Armstrong Motor Group | Team Hutchinson Ford | Andrew Simms | Giltrap Group | Ebbett | Winger Motors | Archibalds |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 15.9% | 18% | 18.3% | 16.1% | 11% | 10.4% | 10.2% |
| Nov 2025 | 18.8% | 17.3% | 18.6% | 13.7% | 10.8% | 10.8% | 9.8% |
| Dec 2025 | 17.3% | 19.5% | 16.8% | 13.9% | 11.4% | 11.3% | 9.8% |
| Jan 2026 | 18.7% | 21.2% | 17.9% | 11.2% | 10.7% | 10.6% | 9.7% |
| Feb 2026 | 17.3% | 18.8% | 16.6% | 13.6% | 11.3% | 11.7% | 10.7% |
| Mar 2026 | 18.1% | 15.7% | 17.4% | 13.5% | 12.8% | 11.5% | 11% |
| Apr 2026 | 20.1% | 15.1% | 19.4% | 13.1% | 11.6% | 10.5% | 10.2% |
| May 2026 | 18.8% | 16.7% | 17.7% | 13.2% | 10.6% | 12.2% | 10.7% |
| Jun 2026 | 19.3% | 17.7% | 18.6% | 12.7% | 11.2% | 10.3% | 10.1% |
| Jul 2026 | 20.5% | 15.3% | 16.7% | 13.6% | 12% | 11.1% | 10.8% |
| Aug 2026 | 19.9% | 17.8% | 15.6% | 15.2% | 11.3% | 11.1% | 9.1% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Giltrap Group and Team Hutchinson Ford comparison changed over the last 12 months?
3 findings
- Team Hutchinson Ford was ahead of Giltrap Group in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Giltrap Group’s estimated Share of Search among new car dealer groups in New Zealand moved from 16.1% to 15.2%, and its estimated monthly branded searches moved from 4.2K to 4K.
- Across the 11 months ending August 2026, Team Hutchinson Ford’s estimated Share of Search among new car dealer groups in New Zealand moved from 18% to 17.8%, and its estimated monthly branded searches moved from 4.7K to 4.6K.
How did search popularity change for New Zealand new car dealer groups in August 2026?
2 changes
In August 2026, Team Hutchinson Ford overtook Andrew Simms to rank 2nd among new car dealer groups in New Zealand, at 17.8%.
In August 2026, Giltrap Group gained estimated Share of Search among new car dealer groups in New Zealand, from 13.6% to 15.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Giltrap Group’s and Team Hutchinson Ford’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Giltrap Group
9 branded search terms
- giltrap
- giltrap cars
- giltrap com
- giltrap great north road
- giltrap group
- giltrap group nz
- giltrap group service
- giltrap motor group
- giltrapgroup
Team Hutchinson Ford
6 branded search terms
- team hutchinson ford
- team hutchinson ford nz
- team hutchinson ford service
- team hutchinson ford used cars
- teamhutchinsonford
- teamhutchinsonford co nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.