Brandwave

How popular isEbbett in search?

In August 2026, there were an estimated 2.9K branded searches for Ebbett in New Zealand which held steady over the last 11 months. Ebbett holds 11.3% estimated Share of Search among New Zealand new car dealer groups and is ranked 5th of 7 competitors for search popularity.

Share of Search, August 2026
  1. Armstrong Motor Group19.9%
  2. Team Hutchinson Ford17.8%
  3. Andrew Simms15.6%
  4. Giltrap Group15.2%
  5. Ebbett11.3%
  6. Winger Motors11.1%
  7. Archibalds9.1%
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Which new car dealer groups compete with Ebbett?

Ebbett against new car dealer groups in New Zealand, by month

Share of Search by month for Armstrong Motor Group, Team Hutchinson Ford, Andrew Simms, Giltrap Group, Ebbett, Winger Motors, Archibalds. The figures are in the table below the chart.

View monthly share of search table
MonthArmstrong Motor GroupTeam Hutchinson FordAndrew SimmsGiltrap GroupEbbettWinger MotorsArchibalds
Oct 202515.9%18%18.3%16.1%11%10.4%10.2%
Nov 202518.8%17.3%18.6%13.7%10.8%10.8%9.8%
Dec 202517.3%19.5%16.8%13.9%11.4%11.3%9.8%
Jan 202618.7%21.2%17.9%11.2%10.7%10.6%9.7%
Feb 202617.3%18.8%16.6%13.6%11.3%11.7%10.7%
Mar 202618.1%15.7%17.4%13.5%12.8%11.5%11%
Apr 202620.1%15.1%19.4%13.1%11.6%10.5%10.2%
May 202618.8%16.7%17.7%13.2%10.6%12.2%10.7%
Jun 202619.3%17.7%18.6%12.7%11.2%10.3%10.1%
Jul 202620.5%15.3%16.7%13.6%12%11.1%10.8%
Aug 202619.9%17.8%15.6%15.2%11.3%11.1%9.1%
Sep 2026———————

  1. 1.Armstrong Motor Group

    19.9%

    held 1st · 5.2K estimated branded searches · +2.8% vs prior month · -0.6 points

  2. 2.Team Hutchinson Ford

    17.8%

    moved from 3rd to 2nd · 4.6K estimated branded searches · +23.6% vs prior month · +2.5 points

  3. 3.Andrew Simms

    15.6%

    moved from 2nd to 3rd · 4K estimated branded searches · -0.49% vs prior month · -1 points

  4. 4.Giltrap Group

    15.2%

    held 4th · 4K estimated branded searches · +18.6% vs prior month · +1.6 points

  5. 5.Ebbett

    11.3%

    held 5th · 2.9K estimated branded searches · -0.34% vs prior month · -0.7 points

  6. 6.Winger Motors

    11.1%

    held 6th · 2.9K estimated branded searches · +5.9% vs prior month · 0 points

  7. 7.Archibalds

    9.1%

    held 7th · 2.4K estimated branded searches · -11% vs prior month · -1.7 points

Compare search popularity between Ebbett and its closest rivals

How has branded search demand for Ebbett changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Ebbett in New Zealand held steady, from 2.8K to 2.9K.
  • Across the 11 months ending August 2026, Ebbett’s estimated Share of Search among new car dealer groups in New Zealand peaked at 12.8% in March 2026 and was lowest at 10.6% in May 2026.

How did search popularity change for New Zealand new car dealer groups in August 2026?

  1. In August 2026, Team Hutchinson Ford overtook Andrew Simms to rank 2nd among new car dealer groups in New Zealand, at 17.8%.

  2. In August 2026, Giltrap Group gained estimated Share of Search among new car dealer groups in New Zealand, from 13.6% to 15.2%.

  3. In August 2026, Archibalds lost estimated Share of Search among new car dealer groups in New Zealand, from 10.8% to 9.1%.

  4. In August 2026, Andrew Simms lost estimated Share of Search among new car dealer groups in New Zealand, from 16.7% to 15.6%.

  5. In August 2026, Ebbett lost estimated Share of Search among new car dealer groups in New Zealand, from 12% to 11.3%.

  6. In August 2026, Armstrong Motor Group lost estimated Share of Search among new car dealer groups in New Zealand, from 20.5% to 19.9%.

How is Ebbett measured?

Brandwave collects information about searches that people make online using Ebbett’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

10 branded search terms

  • ebbett
  • ebbett byd
  • ebbett byd hamilton
  • ebbett cars
  • ebbett co nz
  • ebbett hamilton
  • ebbett hamilton vw
  • ebbett near me
  • ebbett nz
  • ebbett service

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How the Brand Demand Index is measured

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