Archibalds vs Ebbett:Which is more popular by branded search in New Zealand?
In August 2026, Ebbett had more branded searches than Archibalds among new car dealer groups in New Zealand. Ebbett was estimated to have 2.9K branded searches compared to Archibalds’ 2.4K, and held an 11.3% Share of Search versus Archibalds’ 9.1%.
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Which is more popular in search, Archibalds or Ebbett?
Compare the franchised new car dealer groups New Zealand drivers buy and service with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ebbett, Archibalds. The figures are in the table below the chart.
View monthly share of search table
| Month | Armstrong Motor Group | Team Hutchinson Ford | Andrew Simms | Giltrap Group | Ebbett | Winger Motors | Archibalds |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 15.9% | 18% | 18.3% | 16.1% | 11% | 10.4% | 10.2% |
| Nov 2025 | 18.8% | 17.3% | 18.6% | 13.7% | 10.8% | 10.8% | 9.8% |
| Dec 2025 | 17.3% | 19.5% | 16.8% | 13.9% | 11.4% | 11.3% | 9.8% |
| Jan 2026 | 18.7% | 21.2% | 17.9% | 11.2% | 10.7% | 10.6% | 9.7% |
| Feb 2026 | 17.3% | 18.8% | 16.6% | 13.6% | 11.3% | 11.7% | 10.7% |
| Mar 2026 | 18.1% | 15.7% | 17.4% | 13.5% | 12.8% | 11.5% | 11% |
| Apr 2026 | 20.1% | 15.1% | 19.4% | 13.1% | 11.6% | 10.5% | 10.2% |
| May 2026 | 18.8% | 16.7% | 17.7% | 13.2% | 10.6% | 12.2% | 10.7% |
| Jun 2026 | 19.3% | 17.7% | 18.6% | 12.7% | 11.2% | 10.3% | 10.1% |
| Jul 2026 | 20.5% | 15.3% | 16.7% | 13.6% | 12% | 11.1% | 10.8% |
| Aug 2026 | 19.9% | 17.8% | 15.6% | 15.2% | 11.3% | 11.1% | 9.1% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Archibalds and Ebbett comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Archibalds took it in May 2026, Ebbett took it in June 2026.
- Across the 11 months ending August 2026, Archibalds’ estimated Share of Search among new car dealer groups in New Zealand moved from 10.2% to 9.1%, and its estimated monthly branded searches moved from 2.6K to 2.4K.
- Across the 11 months ending August 2026, Ebbett’s estimated Share of Search among new car dealer groups in New Zealand moved from 11% to 11.3%, and its estimated monthly branded searches moved from 2.8K to 2.9K.
How did search popularity change for New Zealand new car dealer groups in August 2026?
2 changes
In August 2026, Archibalds lost estimated Share of Search among new car dealer groups in New Zealand, from 10.8% to 9.1%.
In August 2026, Ebbett lost estimated Share of Search among new car dealer groups in New Zealand, from 12% to 11.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Archibalds’ and Ebbett’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Archibalds
4 branded search terms
- archibalds
- archibalds co nz
- archibalds near me
- archibalds nz
Ebbett
10 branded search terms
- ebbett
- ebbett byd
- ebbett byd hamilton
- ebbett cars
- ebbett co nz
- ebbett hamilton
- ebbett hamilton vw
- ebbett near me
- ebbett nz
- ebbett service
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.