Armstrong Motor Group vs Giltrap Group:Which is more popular by branded search in New Zealand?
In August 2026, Armstrong Motor Group had more branded searches than Giltrap Group among new car dealer groups in New Zealand. Armstrong Motor Group was estimated to have 5.2K branded searches compared to Giltrap Group’s 4K, and held a 19.9% Share of Search versus Giltrap Group’s 15.2%.
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Which is more popular in search, Armstrong Motor Group or Giltrap Group?
Compare the franchised new car dealer groups New Zealand drivers buy and service with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Armstrong Motor Group, Giltrap Group. The figures are in the table below the chart.
View monthly share of search table
| Month | Armstrong Motor Group | Team Hutchinson Ford | Andrew Simms | Giltrap Group | Ebbett | Winger Motors | Archibalds |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 15.9% | 18% | 18.3% | 16.1% | 11% | 10.4% | 10.2% |
| Nov 2025 | 18.8% | 17.3% | 18.6% | 13.7% | 10.8% | 10.8% | 9.8% |
| Dec 2025 | 17.3% | 19.5% | 16.8% | 13.9% | 11.4% | 11.3% | 9.8% |
| Jan 2026 | 18.7% | 21.2% | 17.9% | 11.2% | 10.7% | 10.6% | 9.7% |
| Feb 2026 | 17.3% | 18.8% | 16.6% | 13.6% | 11.3% | 11.7% | 10.7% |
| Mar 2026 | 18.1% | 15.7% | 17.4% | 13.5% | 12.8% | 11.5% | 11% |
| Apr 2026 | 20.1% | 15.1% | 19.4% | 13.1% | 11.6% | 10.5% | 10.2% |
| May 2026 | 18.8% | 16.7% | 17.7% | 13.2% | 10.6% | 12.2% | 10.7% |
| Jun 2026 | 19.3% | 17.7% | 18.6% | 12.7% | 11.2% | 10.3% | 10.1% |
| Jul 2026 | 20.5% | 15.3% | 16.7% | 13.6% | 12% | 11.1% | 10.8% |
| Aug 2026 | 19.9% | 17.8% | 15.6% | 15.2% | 11.3% | 11.1% | 9.1% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Armstrong Motor Group and Giltrap Group comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Armstrong Motor Group took it in November 2025.
- Across the 11 months ending August 2026, Armstrong Motor Group’s estimated Share of Search among new car dealer groups in New Zealand moved from 15.9% to 19.9%, and its estimated monthly branded searches moved from 4.1K to 5.2K.
- Across the 11 months ending August 2026, Giltrap Group’s estimated Share of Search among new car dealer groups in New Zealand moved from 16.1% to 15.2%, and its estimated monthly branded searches moved from 4.2K to 4K.
How did search popularity change for New Zealand new car dealer groups in August 2026?
2 changes
In August 2026, Giltrap Group gained estimated Share of Search among new car dealer groups in New Zealand, from 13.6% to 15.2%.
In August 2026, Armstrong Motor Group lost estimated Share of Search among new car dealer groups in New Zealand, from 20.5% to 19.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Armstrong Motor Group’s and Giltrap Group’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Armstrong Motor Group
7 branded search terms
- armstrong motor group
- armstrong motor group near me
- armstrong motor group new zealand
- armstrong motor group nz
- armstrongmotorgroup
- armstrongs
- armstrongs co nz
Giltrap Group
9 branded search terms
- giltrap
- giltrap cars
- giltrap com
- giltrap great north road
- giltrap group
- giltrap group nz
- giltrap group service
- giltrap motor group
- giltrapgroup
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.