Archibalds vs Giltrap Group:Which is more popular by branded search in New Zealand?
In August 2026, Giltrap Group had more branded searches than Archibalds among new car dealer groups in New Zealand. Giltrap Group was estimated to have 4K branded searches compared to Archibalds’ 2.4K, and held a 15.2% Share of Search versus Archibalds’ 9.1%.
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Which is more popular in search, Archibalds or Giltrap Group?
Compare the franchised new car dealer groups New Zealand drivers buy and service with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Giltrap Group, Archibalds. The figures are in the table below the chart.
View monthly share of search table
| Month | Armstrong Motor Group | Team Hutchinson Ford | Andrew Simms | Giltrap Group | Ebbett | Winger Motors | Archibalds |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 15.9% | 18% | 18.3% | 16.1% | 11% | 10.4% | 10.2% |
| Nov 2025 | 18.8% | 17.3% | 18.6% | 13.7% | 10.8% | 10.8% | 9.8% |
| Dec 2025 | 17.3% | 19.5% | 16.8% | 13.9% | 11.4% | 11.3% | 9.8% |
| Jan 2026 | 18.7% | 21.2% | 17.9% | 11.2% | 10.7% | 10.6% | 9.7% |
| Feb 2026 | 17.3% | 18.8% | 16.6% | 13.6% | 11.3% | 11.7% | 10.7% |
| Mar 2026 | 18.1% | 15.7% | 17.4% | 13.5% | 12.8% | 11.5% | 11% |
| Apr 2026 | 20.1% | 15.1% | 19.4% | 13.1% | 11.6% | 10.5% | 10.2% |
| May 2026 | 18.8% | 16.7% | 17.7% | 13.2% | 10.6% | 12.2% | 10.7% |
| Jun 2026 | 19.3% | 17.7% | 18.6% | 12.7% | 11.2% | 10.3% | 10.1% |
| Jul 2026 | 20.5% | 15.3% | 16.7% | 13.6% | 12% | 11.1% | 10.8% |
| Aug 2026 | 19.9% | 17.8% | 15.6% | 15.2% | 11.3% | 11.1% | 9.1% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Archibalds and Giltrap Group comparison changed over the last 12 months?
3 findings
- Giltrap Group was ahead of Archibalds in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Archibalds’ estimated Share of Search among new car dealer groups in New Zealand moved from 10.2% to 9.1%, and its estimated monthly branded searches moved from 2.6K to 2.4K.
- Across the 11 months ending August 2026, Giltrap Group’s estimated Share of Search among new car dealer groups in New Zealand moved from 16.1% to 15.2%, and its estimated monthly branded searches moved from 4.2K to 4K.
How did search popularity change for New Zealand new car dealer groups in August 2026?
2 changes
In August 2026, Giltrap Group gained estimated Share of Search among new car dealer groups in New Zealand, from 13.6% to 15.2%.
In August 2026, Archibalds lost estimated Share of Search among new car dealer groups in New Zealand, from 10.8% to 9.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Archibalds’ and Giltrap Group’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Archibalds
4 branded search terms
- archibalds
- archibalds co nz
- archibalds near me
- archibalds nz
Giltrap Group
9 branded search terms
- giltrap
- giltrap cars
- giltrap com
- giltrap great north road
- giltrap group
- giltrap group nz
- giltrap group service
- giltrap motor group
- giltrapgroup
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.