Archibalds vs Winger Motors:Which is more popular by branded search in New Zealand?
In August 2026, Winger Motors had more branded searches than Archibalds among new car dealer groups in New Zealand. Winger Motors was estimated to have 2.9K branded searches compared to Archibalds’ 2.4K, and held an 11.1% Share of Search versus Archibalds’ 9.1%.
Follow Archibalds vs Winger Motors and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Archibalds or Winger Motors?
Compare the franchised new car dealer groups New Zealand drivers buy and service with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Winger Motors, Archibalds. The figures are in the table below the chart.
View monthly share of search table
| Month | Armstrong Motor Group | Team Hutchinson Ford | Andrew Simms | Giltrap Group | Ebbett | Winger Motors | Archibalds |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 15.9% | 18% | 18.3% | 16.1% | 11% | 10.4% | 10.2% |
| Nov 2025 | 18.8% | 17.3% | 18.6% | 13.7% | 10.8% | 10.8% | 9.8% |
| Dec 2025 | 17.3% | 19.5% | 16.8% | 13.9% | 11.4% | 11.3% | 9.8% |
| Jan 2026 | 18.7% | 21.2% | 17.9% | 11.2% | 10.7% | 10.6% | 9.7% |
| Feb 2026 | 17.3% | 18.8% | 16.6% | 13.6% | 11.3% | 11.7% | 10.7% |
| Mar 2026 | 18.1% | 15.7% | 17.4% | 13.5% | 12.8% | 11.5% | 11% |
| Apr 2026 | 20.1% | 15.1% | 19.4% | 13.1% | 11.6% | 10.5% | 10.2% |
| May 2026 | 18.8% | 16.7% | 17.7% | 13.2% | 10.6% | 12.2% | 10.7% |
| Jun 2026 | 19.3% | 17.7% | 18.6% | 12.7% | 11.2% | 10.3% | 10.1% |
| Jul 2026 | 20.5% | 15.3% | 16.7% | 13.6% | 12% | 11.1% | 10.8% |
| Aug 2026 | 19.9% | 17.8% | 15.6% | 15.2% | 11.3% | 11.1% | 9.1% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Archibalds and Winger Motors comparison changed over the last 12 months?
3 findings
- Winger Motors was ahead of Archibalds in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Archibalds’ estimated Share of Search among new car dealer groups in New Zealand moved from 10.2% to 9.1%, and its estimated monthly branded searches moved from 2.6K to 2.4K.
- Across the 11 months ending August 2026, Winger Motors’ estimated Share of Search among new car dealer groups in New Zealand moved from 10.4% to 11.1%, and its estimated monthly branded searches moved from 2.7K to 2.9K.
How did search popularity change for New Zealand new car dealer groups in August 2026?
1 change
In August 2026, Archibalds lost estimated Share of Search among new car dealer groups in New Zealand, from 10.8% to 9.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Archibalds’ and Winger Motors’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Archibalds
4 branded search terms
- archibalds
- archibalds co nz
- archibalds near me
- archibalds nz
Winger Motors
5 branded search terms
- winger
- winger co nz
- winger motors
- winger motors near me
- winger motors nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.