Andrew Simms vs Archibalds:Which is more popular by branded search in New Zealand?
In August 2026, Andrew Simms had more branded searches than Archibalds among new car dealer groups in New Zealand. Andrew Simms was estimated to have 4K branded searches compared to Archibalds’ 2.4K, and held a 15.6% Share of Search versus Archibalds’ 9.1%.
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Which is more popular in search, Andrew Simms or Archibalds?
Compare the franchised new car dealer groups New Zealand drivers buy and service with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Andrew Simms, Archibalds. The figures are in the table below the chart.
View monthly share of search table
| Month | Armstrong Motor Group | Team Hutchinson Ford | Andrew Simms | Giltrap Group | Ebbett | Winger Motors | Archibalds |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 15.9% | 18% | 18.3% | 16.1% | 11% | 10.4% | 10.2% |
| Nov 2025 | 18.8% | 17.3% | 18.6% | 13.7% | 10.8% | 10.8% | 9.8% |
| Dec 2025 | 17.3% | 19.5% | 16.8% | 13.9% | 11.4% | 11.3% | 9.8% |
| Jan 2026 | 18.7% | 21.2% | 17.9% | 11.2% | 10.7% | 10.6% | 9.7% |
| Feb 2026 | 17.3% | 18.8% | 16.6% | 13.6% | 11.3% | 11.7% | 10.7% |
| Mar 2026 | 18.1% | 15.7% | 17.4% | 13.5% | 12.8% | 11.5% | 11% |
| Apr 2026 | 20.1% | 15.1% | 19.4% | 13.1% | 11.6% | 10.5% | 10.2% |
| May 2026 | 18.8% | 16.7% | 17.7% | 13.2% | 10.6% | 12.2% | 10.7% |
| Jun 2026 | 19.3% | 17.7% | 18.6% | 12.7% | 11.2% | 10.3% | 10.1% |
| Jul 2026 | 20.5% | 15.3% | 16.7% | 13.6% | 12% | 11.1% | 10.8% |
| Aug 2026 | 19.9% | 17.8% | 15.6% | 15.2% | 11.3% | 11.1% | 9.1% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Andrew Simms and Archibalds comparison changed over the last 12 months?
3 findings
- Andrew Simms was ahead of Archibalds in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Andrew Simms’ estimated Share of Search among new car dealer groups in New Zealand moved from 18.3% to 15.6%, and its estimated monthly branded searches moved from 4.7K to 4K.
- Across the 11 months ending August 2026, Archibalds’ estimated Share of Search among new car dealer groups in New Zealand moved from 10.2% to 9.1%, and its estimated monthly branded searches moved from 2.6K to 2.4K.
How did search popularity change for New Zealand new car dealer groups in August 2026?
3 changes
In August 2026, Team Hutchinson Ford overtook Andrew Simms to rank 2nd among new car dealer groups in New Zealand, at 17.8%.
In August 2026, Archibalds lost estimated Share of Search among new car dealer groups in New Zealand, from 10.8% to 9.1%.
In August 2026, Andrew Simms lost estimated Share of Search among new car dealer groups in New Zealand, from 16.7% to 15.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Andrew Simms’ and Archibalds’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Andrew Simms
8 branded search terms
- andrew simms
- andrew simms byd
- andrew simms near me
- andrew simms nz
- andrew simms service
- andrewsimms
- andrewsimms co nz
- byd andrew simms
Archibalds
4 branded search terms
- archibalds
- archibalds co nz
- archibalds near me
- archibalds nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.