Felco vs Fiskars:Which is more popular?
In September 2026, Felco had more branded searches than Fiskars among garden tool brands worldwide. Felco had about 22,200 branded searches, while Fiskars had 1,900. Felco made up 9.2% of all garden tool brand searches we track, and Fiskars accounted for 0.79%. When we asked ChatGPT and Google AI Overviews about garden tool brands, Felco appeared in all five answers and Fiskars in three. Fiskars was mentioned before Felco in two out of three answers.
Who do people search for more?
Felco, about 12 searches for every 1 for Fiskars
Who does AI mention more?
Felco, mentioned in every answer we collected
Who does AI recommend more?
Fiskars, named ahead of Felco in 2 of 3 answers
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Top garden tool brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Felco appeared in all five answers. Fiskars was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Fiskars was listed before Felco in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Fiskars1st
- Felco2nd
Burgon & Ball3rd
Corona Tools4th
DeWalt5th
Ryobi6th
Husqvarna7th
Gardena–
Makita–
Trojan–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Felco5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Corona Tools3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fiskars3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Burgon & Ball2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- DeWalt2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ryobi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Husqvarna1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Gardena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Trojan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about garden tool brands
5 answers
Asked ChatGPT
“Which garden tool brand should I buy?”
Asked ChatGPT
“What are the best garden tool brands?”
Asked ChatGPT
“What's the best garden tool brand for everyday garden work?”
Searched Google, AI Overview
“best garden tools”
Searched Google, AI Overview
“hand garden tools”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Felco or Fiskars more popular in search?
This chart shows how often people search Google for Felco and Fiskars by name. Each line represents a brand's share of searches for all ten garden tool brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Felco, Fiskars. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gardena | Felco | Burgon & Ball | Ryobi | DeWalt | Corona Tools | Fiskars | Makita | Husqvarna | Trojan |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 81.1% | 10.9% | 2.4% | 1.4% | 1.2% | 0.93% | 0.93% | 0.93% | 0.13% | 0.04% |
| Nov 2025 | 78.7% | 12.9% | 3.4% | 1.4% | 0.91% | 0.76% | 0.91% | 0.91% | 0.12% | 0.02% |
| Dec 2025 | 74.8% | 15% | 4.1% | 1.6% | 1.1% | 0.89% | 1.6% | 0.89% | 0.09% | 0.04% |
| Jan 2026 | 76.9% | 15.4% | 2.7% | 1.1% | 0.91% | 1.1% | 0.91% | 0.74% | 0.12% | 0.03% |
| Feb 2026 | 79.9% | 13.1% | 2.3% | 0.92% | 0.77% | 0.92% | 1.2% | 0.77% | 0.13% | 0.02% |
| Mar 2026 | 84% | 9.2% | 2% | 1% | 1% | 0.67% | 1.2% | 0.67% | 0.09% | 0.01% |
| Apr 2026 | 88.2% | 5.3% | 1.8% | 1.1% | 1.1% | 0.58% | 1.3% | 0.69% | 0.08% | 0.01% |
| May 2026 | 89.5% | 4.4% | 1.8% | 1.1% | 1.1% | 0.48% | 1.1% | 0.58% | 0.06% | <0.01% |
| Jun 2026 | 88.3% | 5.3% | 1.7% | 1.3% | 1.3% | 0.58% | 0.7% | 0.7% | 0.06% | <0.01% |
| Jul 2026 | 88.3% | 5.3% | 1.7% | 1.3% | 1.3% | 0.56% | 0.7% | 0.7% | 0.08% | 0.01% |
| Aug 2026 | 85.5% | 7.7% | 2% | 1.3% | 1.3% | 0.66% | 0.83% | 0.66% | 0.09% | 0.02% |
| Sep 2026 | 83.5% | 9.2% | 2% | 1.5% | 1.2% | 0.79% | 0.79% | 0.79% | 0.11% | 0.02% |
Fiskars sells other things too, so only its searches that name this product count here, like “fiskars garden tools”.
How has the Felco and Fiskars comparison changed over the last 12 months?
3 findings
- Felco was ahead of Fiskars in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Felco’s share of searches among garden tool brands worldwide moved from 10.9% to 9.2%, and its estimated monthly branded searches held steady at 22.2K.
- Across the 12 months ending September 2026, Fiskars’ share of searches among garden tool brands worldwide moved from 0.93% to 0.79%, and its estimated monthly branded searches held steady at 1.9K.
How did search popularity change for garden tool brands worldwide in September 2026?
2 changes
In September 2026, Felco gained share of searches among garden tool brands worldwide, from 7.7% to 9.2%.
In September 2026, Fiskars fell from 6th to 7th among garden tool brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Felco’s and Fiskars’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among garden tool brands
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