Brandwave

Burgon & Ball vs Gardena:Which is more popular?

In September 2026, Gardena had more branded searches than Burgon & Ball among garden tool brands worldwide. Gardena had about 201,000 branded searches, while Burgon & Ball had 4,880. Gardena made up 83.5% of all garden tool brand searches we track, and Burgon & Ball accounted for 2%. When we asked ChatGPT and Google AI Overviews about garden tool brands, Burgon & Ball appeared in two of the five answers and Gardena in none.

Among garden tool brands worldwide in September 2026

Who do people search for more?

Gardena, about 41 searches for every 1 for Burgon & Ball

Gardena 201K searchesBurgon & Ball 4.9K searches

Who does AI mention more?

Burgon & Ball, mentioned in 2 of 5 answers, Gardena in 0

Burgon & Ball in 2 of 5Gardena in 0 of 5

Who does AI recommend more?

Burgon & Ball, the only one of the two named

Burgon & Ball first in 2Gardena never named

Follow Burgon & Ball vs Gardena and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top garden tool brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Burgon & Ball was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Gardena did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fiskars1st
  2. Felco2nd
  3. Burgon & Ball3rd
  4. Corona Tools4th
  5. DeWalt5th
  6. Ryobi6th
  7. Husqvarna7th
  8. Gardena–
  9. Makita–
  10. Trojan–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Felco5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Corona Tools3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fiskars3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Burgon & Ball2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ryobi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Husqvarna1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gardena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trojan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about garden tool brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Burgon & Ball or Gardena more popular in search?

This chart shows how often people search Google for Burgon & Ball and Gardena by name. Each line represents a brand's share of searches for all ten garden tool brands we track, month by month, from English-language searches worldwide.

Burgon & Ball and Gardena among garden tool brands worldwide, by month

Share of searches by month for Gardena, Burgon & Ball. The figures are in the table below the chart.

View monthly share of searches table
MonthGardenaFelcoBurgon & BallRyobiDeWaltCorona ToolsFiskarsMakitaHusqvarnaTrojan
Oct 202581.1%10.9%2.4%1.4%1.2%0.93%0.93%0.93%0.13%0.04%
Nov 202578.7%12.9%3.4%1.4%0.91%0.76%0.91%0.91%0.12%0.02%
Dec 202574.8%15%4.1%1.6%1.1%0.89%1.6%0.89%0.09%0.04%
Jan 202676.9%15.4%2.7%1.1%0.91%1.1%0.91%0.74%0.12%0.03%
Feb 202679.9%13.1%2.3%0.92%0.77%0.92%1.2%0.77%0.13%0.02%
Mar 202684%9.2%2%1%1%0.67%1.2%0.67%0.09%0.01%
Apr 202688.2%5.3%1.8%1.1%1.1%0.58%1.3%0.69%0.08%0.01%
May 202689.5%4.4%1.8%1.1%1.1%0.48%1.1%0.58%0.06%<0.01%
Jun 202688.3%5.3%1.7%1.3%1.3%0.58%0.7%0.7%0.06%<0.01%
Jul 202688.3%5.3%1.7%1.3%1.3%0.56%0.7%0.7%0.08%0.01%
Aug 202685.5%7.7%2%1.3%1.3%0.66%0.83%0.66%0.09%0.02%
Sep 202683.5%9.2%2%1.5%1.2%0.79%0.79%0.79%0.11%0.02%

How has the Burgon & Ball and Gardena comparison changed over the last 12 months?

3 findings
  • Gardena was ahead of Burgon & Ball in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Burgon & Ball’s share of searches among garden tool brands worldwide moved from 2.4% to 2%, and its estimated monthly branded searches moved from 4.8K to 4.9K.
  • Across the 12 months ending September 2026, Gardena’s share of searches among garden tool brands worldwide moved from 81.1% to 83.5%, and its estimated monthly branded searches moved from 165K to 201K.

How did search popularity change for garden tool brands worldwide in September 2026?

1 change

  1. In September 2026, Gardena lost share of searches among garden tool brands worldwide, from 85.5% to 83.5%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Burgon & Ball’s and Gardena’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Burgon & Ball

2 branded search terms

  • burgon and ball
  • burgon ball

Gardena

1 branded search term

  • gardena

How the Brand Demand Index is measured

Other head-to-heads among garden tool brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free