Brandwave

Felco vs Gardena:Which is more popular?

In September 2026, Gardena had more branded searches than Felco among garden tool brands worldwide. Gardena had about 201,000 branded searches, while Felco had 22,200. Gardena made up 83.5% of all garden tool brand searches we track, and Felco accounted for 9.2%. When we asked ChatGPT and Google AI Overviews about garden tool brands, Felco appeared in all five answers and Gardena in none.

Among garden tool brands worldwide in September 2026

Who do people search for more?

Gardena, about 9 searches for every 1 for Felco

Gardena 201K searchesFelco 22.2K searches

Who does AI mention more?

Felco, mentioned in every answer we collected

Felco in 5 of 5Gardena in 0 of 5

Who does AI recommend more?

Felco, the only one of the two named

Felco first in 3Gardena never named

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Top garden tool brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Felco appeared in all five answers. Gardena did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fiskars1st
  2. Felco2nd
  3. Burgon & Ball3rd
  4. Corona Tools4th
  5. DeWalt5th
  6. Ryobi6th
  7. Husqvarna7th
  8. Gardena–
  9. Makita–
  10. Trojan–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Felco5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Corona Tools3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fiskars3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Burgon & Ball2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ryobi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Husqvarna1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gardena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trojan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about garden tool brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Felco or Gardena more popular in search?

This chart shows how often people search Google for Felco and Gardena by name. Each line represents a brand's share of searches for all ten garden tool brands we track, month by month, from English-language searches worldwide.

Felco and Gardena among garden tool brands worldwide, by month

Share of searches by month for Gardena, Felco. The figures are in the table below the chart.

View monthly share of searches table
MonthGardenaFelcoBurgon & BallRyobiDeWaltCorona ToolsFiskarsMakitaHusqvarnaTrojan
Oct 202581.1%10.9%2.4%1.4%1.2%0.93%0.93%0.93%0.13%0.04%
Nov 202578.7%12.9%3.4%1.4%0.91%0.76%0.91%0.91%0.12%0.02%
Dec 202574.8%15%4.1%1.6%1.1%0.89%1.6%0.89%0.09%0.04%
Jan 202676.9%15.4%2.7%1.1%0.91%1.1%0.91%0.74%0.12%0.03%
Feb 202679.9%13.1%2.3%0.92%0.77%0.92%1.2%0.77%0.13%0.02%
Mar 202684%9.2%2%1%1%0.67%1.2%0.67%0.09%0.01%
Apr 202688.2%5.3%1.8%1.1%1.1%0.58%1.3%0.69%0.08%0.01%
May 202689.5%4.4%1.8%1.1%1.1%0.48%1.1%0.58%0.06%<0.01%
Jun 202688.3%5.3%1.7%1.3%1.3%0.58%0.7%0.7%0.06%<0.01%
Jul 202688.3%5.3%1.7%1.3%1.3%0.56%0.7%0.7%0.08%0.01%
Aug 202685.5%7.7%2%1.3%1.3%0.66%0.83%0.66%0.09%0.02%
Sep 202683.5%9.2%2%1.5%1.2%0.79%0.79%0.79%0.11%0.02%

How has the Felco and Gardena comparison changed over the last 12 months?

3 findings
  • Gardena was ahead of Felco in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Felco’s share of searches among garden tool brands worldwide moved from 10.9% to 9.2%, and its estimated monthly branded searches held steady at 22.2K.
  • Across the 12 months ending September 2026, Gardena’s share of searches among garden tool brands worldwide moved from 81.1% to 83.5%, and its estimated monthly branded searches moved from 165K to 201K.

How did search popularity change for garden tool brands worldwide in September 2026?

2 changes

  1. In September 2026, Felco gained share of searches among garden tool brands worldwide, from 7.7% to 9.2%.

  2. In September 2026, Gardena lost share of searches among garden tool brands worldwide, from 85.5% to 83.5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Felco’s and Gardena’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Felco

1 branded search term

  • felco

Gardena

1 branded search term

  • gardena

How the Brand Demand Index is measured

Other head-to-heads among garden tool brands

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