Magni vs Merlo:Which is more popular?
In September 2026, Magni had more branded searches than Merlo among rotating telehandler brands worldwide. Magni had about 40,500 branded searches, while Merlo had 3,600. Magni made up 61.6% of all rotating telehandler brand searches we track, and Merlo accounted for 5.5%. When we asked ChatGPT and Google AI Overviews about rotating telehandler brands, Magni and Merlo each appeared in four of the five answers. Magni was mentioned before Merlo in four out of five answers.
Who do people search for more?
Magni, about 11 searches for every 1 for Merlo
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Magni, named ahead of Merlo in 4 of 5 answers
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Top rotating telehandler brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Magni and Merlo were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Magni was listed before Merlo in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Magni4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Manitou4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Merlo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bobcat1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
JCB1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about rotating telehandler brands
5 answers
Asked ChatGPT
“Which rotating telehandler brand should I buy?”
Asked ChatGPT
“What are the best rotating telehandler brands?”
Asked ChatGPT
“What's the best rotating telehandler brand for a construction site?”
Searched Google, AI Overview
“telehandler for construction”
Searched Google, AI Overview
“rotating telehandler price”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Magni or Merlo more popular in search?
This chart shows how often people search Google for Magni and Merlo by name. Each line represents a brand's share of searches for all five rotating telehandler brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Magni, Merlo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Magni | Bobcat | Manitou | JCB | Merlo |
|---|---|---|---|---|---|
| Oct 2025 | 57.4% | 17.2% | 14% | 5.1% | 6.2% |
| Nov 2025 | 59% | 17.6% | 11.8% | 5.2% | 6.4% |
| Dec 2025 | 56.5% | 25.2% | 9.2% | 4% | 5% |
| Jan 2026 | 54.7% | 24.5% | 10.9% | 3.9% | 5.9% |
| Feb 2026 | 59.6% | 17.8% | 11.9% | 4.3% | 6.5% |
| Mar 2026 | 59% | 17.6% | 11.8% | 5.2% | 6.4% |
| Apr 2026 | 59% | 17.6% | 11.8% | 5.2% | 6.4% |
| May 2026 | 59.6% | 17.8% | 11.9% | 4.3% | 6.5% |
| Jun 2026 | 66.2% | 13.2% | 10.8% | 3.9% | 5.9% |
| Jul 2026 | 62.3% | 15.2% | 12.5% | 4.5% | 5.5% |
| Aug 2026 | 61.6% | 15% | 12.3% | 4.4% | 6.7% |
| Sep 2026 | 61.6% | 15.1% | 12.3% | 5.5% | 5.5% |
How has the Magni and Merlo comparison changed over the last 12 months?
3 findings
- Magni was ahead of Merlo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Magni’s share of searches among rotating telehandler brands worldwide moved from 57.4% to 61.6%, and its estimated monthly branded searches held steady at 40.5K.
- Across the 12 months ending September 2026, Merlo’s share of searches among rotating telehandler brands worldwide moved from 6.2% to 5.5%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
How did search popularity change for rotating telehandler brands worldwide in September 2026?
2 changes
In September 2026, JCB overtook Merlo to rank 4th among rotating telehandler brands worldwide, with 5.5% of the searches.
In September 2026, Merlo lost share of searches among rotating telehandler brands worldwide, from 6.7% to 5.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Magni’s and Merlo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among rotating telehandler brands
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