Brandwave

JCB vs Magni:Which is more popular?

In September 2026, Magni had more branded searches than JCB among rotating telehandler brands worldwide. Magni had about 40,500 branded searches, while JCB had 3,600. Magni made up 61.6% of all rotating telehandler brand searches we track, and JCB accounted for 5.5%. When we asked ChatGPT and Google AI Overviews about rotating telehandler brands, Magni appeared in four of the five answers and JCB in one. Magni was mentioned before JCB in every answer that named either.

Among rotating telehandler brands worldwide in September 2026

Who do people search for more?

Magni, about 11 searches for every 1 for JCB

Magni 40.5K searchesJCB 3.6K searches

Who does AI mention more?

Magni, mentioned in 4 of 5 answers, JCB in 1

Magni in 4 of 5JCB in 1 of 5

Who does AI recommend more?

Magni, named ahead of JCB in 4 of 4 answers

Magni first in 4JCB never first

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Top rotating telehandler brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Magni was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. JCB was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Magni was listed before JCB in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Magni1st
  2. Manitou2nd
  3. Merlo3rd
  4. Bobcat4th
  5. JCB5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Magni4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Manitou4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Merlo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bobcat1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • JCB1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about rotating telehandler brands

5 answers
  • Asked ChatGPT

    “Which rotating telehandler brand should I buy?”

    1. 1Magni
    2. 2Manitou
    3. 3Merlo
  • Asked ChatGPT

    “What are the best rotating telehandler brands?”

    1. 1Magni
    2. 2Manitou
    3. 3Merlo
  • Asked ChatGPT

    “What's the best rotating telehandler brand for a construction site?”

    1. 1Magni
    2. 2Merlo
    3. 3Manitou
  • Searched Google, AI Overview

    “telehandler for construction”

    1. 1Manitou
    2. 2Bobcat
    3. 3Merlo
  • Searched Google, AI Overview

    “rotating telehandler price”

    1. 1Magni
    2. 2JCB

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is JCB or Magni more popular in search?

This chart shows how often people search Google for JCB and Magni by name. Each line represents a brand's share of searches for all five rotating telehandler brands we track, month by month, from English-language searches worldwide.

JCB and Magni among rotating telehandler brands worldwide, by month

Share of searches by month for Magni, JCB. The figures are in the table below the chart.

View monthly share of searches table
MonthMagniBobcatManitouJCBMerlo
Oct 202557.4%17.2%14%5.1%6.2%
Nov 202559%17.6%11.8%5.2%6.4%
Dec 202556.5%25.2%9.2%4%5%
Jan 202654.7%24.5%10.9%3.9%5.9%
Feb 202659.6%17.8%11.9%4.3%6.5%
Mar 202659%17.6%11.8%5.2%6.4%
Apr 202659%17.6%11.8%5.2%6.4%
May 202659.6%17.8%11.9%4.3%6.5%
Jun 202666.2%13.2%10.8%3.9%5.9%
Jul 202662.3%15.2%12.5%4.5%5.5%
Aug 202661.6%15%12.3%4.4%6.7%
Sep 202661.6%15.1%12.3%5.5%5.5%

How has the JCB and Magni comparison changed over the last 12 months?

3 findings
  • Magni was ahead of JCB in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, JCB’s share of searches among rotating telehandler brands worldwide moved from 5.1% to 5.5%, and its estimated monthly branded searches held steady at 3.6K.
  • Across the 12 months ending September 2026, Magni’s share of searches among rotating telehandler brands worldwide moved from 57.4% to 61.6%, and its estimated monthly branded searches held steady at 40.5K.

How did search popularity change for rotating telehandler brands worldwide in September 2026?

1 change
  1. In September 2026, JCB overtook Merlo to rank 4th among rotating telehandler brands worldwide, with 5.5% of the searches.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using JCB’s and Magni’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

JCB

1 branded search term

  • jcb digger

Magni

1 branded search term

  • magni

How the Brand Demand Index is measured

Other head-to-heads among rotating telehandler brands

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