Brandwave

How popular isMagni?

In September 2026, people searched for Magni by name about 40,500 times worldwide, about the same as the previous year. These searches made up 61.6% of all global rotating telehandler brand searches, placing Magni first out of five brands. When we asked both ChatGPT and Google AI Overviews about rotating telehandler brands, Magni appeared in four of the five answers and was the most recommended of the five.

Search and AI answers in September 2026

Magni is the most searched of 5 competitors and the most recommended in AI answers.

  1. MagniShare of searches 61.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. BobcatShare of searches 15.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  3. ManitouShare of searches 12.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. JCBShare of searches 5.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  5. MerloShare of searches 5.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
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Top rotating telehandler brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Magni was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Magni is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Magni1st
  2. Manitou2nd
  3. Merlo3rd
  4. Bobcat4th
  5. JCB5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Magni4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Manitou4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Merlo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bobcat1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • JCB1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about rotating telehandler brands

5 answers

  • Asked ChatGPT

    “Which rotating telehandler brand should I buy?”

    1. 1Magni
    2. 2Manitou
    3. 3Merlo

  • Asked ChatGPT

    “What are the best rotating telehandler brands?”

    1. 1Magni
    2. 2Manitou
    3. 3Merlo

  • Asked ChatGPT

    “What's the best rotating telehandler brand for a construction site?”

    1. 1Magni
    2. 2Merlo
    3. 3Manitou

  • Searched Google, AI Overview

    “telehandler for construction”

    1. 1Manitou
    2. 2Bobcat
    3. 3Merlo

  • Searched Google, AI Overview

    “rotating telehandler price”

    1. 1Magni
    2. 2JCB

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which rotating telehandler brands compete with Magni?

Magni against rotating telehandler brands worldwide, by month

Share of searches by month for Magni, Bobcat, Manitou, JCB, Merlo. The figures are in the table below the chart.

View monthly share of searches table
MonthMagniBobcatManitouJCBMerlo
Oct 202557.4%17.2%14%5.1%6.2%
Nov 202559%17.6%11.8%5.2%6.4%
Dec 202556.5%25.2%9.2%4%5%
Jan 202654.7%24.5%10.9%3.9%5.9%
Feb 202659.6%17.8%11.9%4.3%6.5%
Mar 202659%17.6%11.8%5.2%6.4%
Apr 202659%17.6%11.8%5.2%6.4%
May 202659.6%17.8%11.9%4.3%6.5%
Jun 202666.2%13.2%10.8%3.9%5.9%
Jul 202662.3%15.2%12.5%4.5%5.5%
Aug 202661.6%15%12.3%4.4%6.7%
Sep 202661.6%15.1%12.3%5.5%5.5%

  1. 1.Magni

    61.6%

    Held 1st. 40.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Bobcat

    15.1%

    Held 2nd. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Manitou

    12.3%

    Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.JCB

    5.5%

    Moved from 5th to 4th. 3.6K estimated branded searches, +24.1% vs prior month. Share +1.1 points.

  5. 5.Merlo

    5.5%

    Moved from 4th to 5th. 3.6K estimated branded searches, -18.2% vs prior month. Share -1.2 points.

Compare popularity between Magni and its closest rivals

Every comparison with Magni

4 comparisons

How has branded search demand for Magni changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Magni worldwide held steady at 40.5K.
  • Across the 12 months ending September 2026, Magni’s share of searches among rotating telehandler brands worldwide increased from 57.4% to 61.6%.
  • Across the 12 months ending September 2026, Magni’s share of searches among rotating telehandler brands worldwide peaked at 66.2% in June 2026 and was lowest at 54.7% in January 2026.

How did search popularity change for rotating telehandler brands worldwide in September 2026?

4 changes

  1. In September 2026, JCB overtook Merlo to rank 4th among rotating telehandler brands worldwide, with 5.5% of the searches.

  2. In September 2026, Merlo lost share of searches among rotating telehandler brands worldwide, from 6.7% to 5.5%.

  3. Estimated monthly branded searches for Bobcat worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

  4. Estimated monthly branded searches for Manitou worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

How are Magni’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Magni’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • magni

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How the Brand Demand Index is measured

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