Lurpak vs Vermont Creamery:Which is more popular?
In September 2026, Lurpak had more branded searches than Vermont Creamery among butter brands worldwide. Lurpak had about 33,100 branded searches, while Vermont Creamery had 1,900. Lurpak made up 14.1% of all butter brand searches we track, and Vermont Creamery accounted for 0.81%. When we asked ChatGPT and Google AI Overviews about butter brands, Vermont Creamery appeared in two of the five answers and Lurpak in none.
Who do people search for more?
Lurpak, about 17 searches for every 1 for Vermont Creamery
Who does AI mention more?
Vermont Creamery, mentioned in 2 of 5 answers, Lurpak in 0
Who does AI recommend more?
Vermont Creamery, the only one of the two named
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Top butter brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Vermont Creamery was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Lurpak did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Land O'Lakes4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tillamook3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Plugrá3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Vermont Creamery2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lurpak0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Anchor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Country Crock0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mainland0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about butter brands
5 answers
Asked ChatGPT
“Which butter brand should I buy?”
Asked ChatGPT
“What are the best butter brands?”
Asked ChatGPT
“What's the best butter brand for everyday cooking?”
Searched Google, AI Overview
“butter brands”
Searched Google, AI Overview
“good butter for baking”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Lurpak or Vermont Creamery more popular in search?
This chart shows how often people search Google for Lurpak and Vermont Creamery by name. Each line represents a brand's share of searches for all nine butter brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Lurpak, Vermont Creamery. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tillamook | Land O'Lakes | Lurpak | Anchor | Country Crock | Plugrá | Vermont Creamery | Mainland |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 9.6% | 26.1% | 39.1% | 14.3% | 5.4% | 4.3% | 1.3% | <0.01% |
| Nov 2025 | 11.5% | 25.7% | 38.4% | 11.5% | 5.3% | 6.3% | 1.2% | <0.01% |
| Dec 2025 | 15.2% | 27.8% | 27.8% | 15.2% | 5.7% | 6.8% | 1.3% | <0.01% |
| Jan 2026 | 17.2% | 31.4% | 21% | 17.2% | 6.5% | 5.1% | 1.5% | 0.01% |
| Feb 2026 | 18.7% | 27.9% | 22.8% | 18.7% | 5.8% | 4.6% | 1.6% | <0.01% |
| Mar 2026 | 16.8% | 30.6% | 20.5% | 20.5% | 6.3% | 4.1% | 1.2% | <0.01% |
| Apr 2026 | 17.3% | 31.6% | 25.9% | 14.2% | 5.3% | 4.2% | 1.5% | <0.01% |
| May 2026 | 16.9% | 30.9% | 25.3% | 16.9% | 5.2% | 3.4% | 1.5% | 0.01% |
| Jun 2026 | 18.9% | 34.5% | 18.9% | 15.5% | 7.1% | 3.8% | 1.4% | <0.01% |
| Jul 2026 | 21.8% | 32.5% | 17.8% | 14.6% | 6.6% | 5.3% | 1.3% | <0.01% |
| Aug 2026 | 20.9% | 31.2% | 17% | 17% | 6.4% | 6.2% | 1.2% | 0.01% |
| Sep 2026 | 38.4% | 25.7% | 14.1% | 11.5% | 5.3% | 4.2% | 0.81% | <0.01% |
How has the Lurpak and Vermont Creamery comparison changed over the last 12 months?
3 findings
- Lurpak was ahead of Vermont Creamery in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lurpak’s share of searches among butter brands worldwide moved from 39.1% to 14.1%, and its estimated monthly branded searches moved from 90.5K to 33.1K.
- Across the 12 months ending September 2026, Vermont Creamery’s share of searches among butter brands worldwide moved from 1.3% to 0.81%, and its estimated monthly branded searches moved from 2.9K to 1.9K.
How did search popularity change for butter brands worldwide in September 2026?
2 changes
In September 2026, Lurpak lost share of searches among butter brands worldwide, from 17% to 14.1%.
Vermont Creamery’s share of searches among butter brands worldwide has lost ground for 3 months in a row, from 1.4% to 0.81% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Lurpak’s and Vermont Creamery’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lurpak
1 branded search term
- lurpak
Vermont Creamery
1 branded search term
- vermont creamery
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