Instructure vs Moodle:Which is more popular by branded search?

Name: Instructure vs Moodle: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Moodle had more branded searches than Instructure among edtech worldwide. Moodle was estimated to have 2.7M branded searches compared to Instructure’s 14.8K, and held a 44.4% Share of Search versus Instructure’s 0.24%. These are worldwide searches for English-language branded terms.

Share of Search among edtech worldwide in August 2026Which is more popular in search, Instructure or Moodle?

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Which is more popular in search, Instructure or Moodle?

Compare the edtech schools and universities use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Instructure and Moodle among edtech worldwide, by month

Month	Moodle	PowerSchool	D2L	Instructure	Blackboard	Anthology
Oct 2025	73.1%	14.7%	11.9%	0.18%	0.1%	<0.01%
Nov 2025	69%	16.9%	13.8%	0.14%	0.14%	<0.01%
Dec 2025	70.8%	17.3%	11.7%	0.11%	0.17%	<0.01%
Jan 2026	64.6%	19.4%	15.8%	0.16%	0.13%	<0.01%
Feb 2026	67%	16.4%	16.4%	0.16%	0.11%	<0.01%
Mar 2026	70.8%	17.4%	11.6%	0.14%	0.08%	<0.01%
Apr 2026	73.2%	14.6%	12%	0.14%	0.06%	<0.01%
May 2026	67.9%	20.4%	11.2%	0.55%	0.07%	<0.01%
Jun 2026	72.4%	17.7%	9.7%	0.14%	0.06%	<0.01%
Jul 2026	61.9%	27.6%	10.2%	0.22%	0.1%	<0.01%
Aug 2026	44.4%	44.4%	10.9%	0.24%	0.13%	<0.01%
Sep 2026	—	—	—	—	—	—

How has the Instructure and Moodle comparison changed over the last 12 months?

3 findings

Moodle was ahead of Instructure in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Instructure’s estimated Share of Search among edtech worldwide moved from 0.18% to 0.24%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
Across the 11 months ending August 2026, Moodle’s estimated Share of Search among edtech worldwide moved from 73.1% to 44.4%, and its estimated monthly branded searches moved from 7.5M to 2.7M.

How did search popularity change for edtech worldwide in August 2026?

2 changes

In August 2026, Moodle lost estimated Share of Search among edtech worldwide, from 61.9% to 44.4%.
Estimated monthly branded searches for Instructure worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Instructure’s and Moodle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.