Essano vs Pixi:Which is more popular?
In October 2026, Pixi had more branded searches than Essano among face toner brands worldwide. Pixi had about 21,400 branded searches, while Essano had 210. Pixi made up 7.4% of all face toner brand searches we track, and Essano accounted for 0.07%. When we asked ChatGPT and Google AI Overviews about face toner brands, neither Essano nor Pixi appeared in any of the five answers.
Who do people search for more?
Pixi, about 102 searches for every 1 for Essano
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top face toner brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Essano nor Pixi showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Paula's Choice1st
La Roche-Posay2nd
Anua3rd
The Ordinary3rd
Thayers5th
Round Lab6th
Laneige7th
COSRX8th- +2 more
- Pixi–
- +1 more
Essano–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Paula's Choice4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Thayers2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Anua2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Laneige2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- The Ordinary2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Round Lab2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- La Roche-Posay2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- COSRX1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pixi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Essano0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about face toner brands
5 answers
Asked ChatGPT
“Which face toner brand should I buy?”
Asked ChatGPT
“What are the best face toner brands?”
Asked ChatGPT
“What's the best face toner brand for daily skincare?”
Searched Google, AI Overview
“best face toner”
Searched Google, AI Overview
“toner for oily skin”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Essano or Pixi more popular in search?
This chart shows how often people search Google for Essano and Pixi by name. Each line represents a brand's share of searches for all 13 face toner brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Pixi, Essano. The figures are in the table below the chart.
View monthly share of searches table
| Month | Thayers | Anua | Beauty of Joseon | Laneige | The Ordinary | Pixi | COSRX | Paula's Choice | Round Lab | La Roche-Posay | Simple | Innisfree | Essano |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 23.4% | 15.1% | 5.5% | 10.1% | 6.7% | 11.3% | 5.5% | 8.3% | 4.5% | 4.5% | 3.7% | 1.3% | 0.03% |
| Dec 2025 | 24.1% | 15.6% | 5.7% | 8.5% | 7% | 11.7% | 4.7% | 8.5% | 4.7% | 4.7% | 3.8% | 1.1% | 0.04% |
| Jan 2026 | 21.9% | 14.1% | 6.3% | 9.4% | 7.7% | 12.3% | 5.2% | 7.7% | 5.2% | 5.2% | 3.5% | 1.5% | 0.06% |
| Feb 2026 | 24.9% | 16.1% | 5.9% | 8.8% | 7.2% | 9.8% | 4.8% | 7.2% | 4.8% | 4.8% | 3.9% | 1.7% | 0.06% |
| Mar 2026 | 24.3% | 15.7% | 7% | 7% | 7% | 10.2% | 5.7% | 7% | 5.7% | 4.7% | 3.8% | 1.7% | 0.05% |
| Apr 2026 | 24.3% | 15.7% | 7% | 8.6% | 7% | 9.6% | 4.7% | 7% | 5.7% | 4.7% | 3.8% | 1.7% | 0.04% |
| May 2026 | 24.4% | 15.8% | 5.8% | 7.1% | 8.7% | 11.2% | 4.7% | 7.1% | 5.8% | 3.9% | 3.9% | 1.7% | 0.07% |
| Jun 2026 | 25.6% | 16.6% | 6.1% | 6.1% | 9.1% | 8.3% | 4.9% | 7.4% | 6.1% | 4% | 4% | 1.8% | 0.06% |
| Jul 2026 | 26.1% | 16.8% | 6.2% | 6.2% | 7.5% | 8.4% | 5% | 6.2% | 6.2% | 4.1% | 5% | 2.2% | 0.07% |
| Aug 2026 | 25.7% | 16.6% | 7.4% | 6.1% | 7.4% | 8.3% | 5% | 6.1% | 6.1% | 4.1% | 5% | 2.2% | 0.11% |
| Sep 2026 | 25.4% | 16.4% | 7.3% | 7.3% | 7.3% | 8.2% | 4.9% | 6% | 6% | 4% | 4.9% | 2.2% | 0.09% |
| Oct 2026 | 21.8% | 21% | 7.7% | 7.7% | 7.7% | 7.4% | 5.1% | 5.1% | 5.1% | 4.2% | 4.2% | 2.8% | 0.07% |
Pixi and Essano sell other things too, so only their searches that name this product count here, like “pixi toner”.
How has branded search for Essano and Pixi changed worldwide over the last 12 months?
3 findings
- Pixi was ahead of Essano in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Essano’s share of searches among face toner brands worldwide moved from 0.03% to 0.07%, and its estimated monthly branded searches moved from 90 to 210.
- Across the 12 months ending October 2026, Pixi’s share of searches among face toner brands worldwide moved from 11.3% to 7.4%, and its estimated monthly branded searches moved from 30.3K to 21.4K.
How did search popularity change for face toner brands worldwide in October 2026?
2 changes
In October 2026, Pixi lost share of searches among face toner brands worldwide, from 8.2% to 7.4%.
Estimated monthly branded searches for Essano worldwide rose 133.3% over 12 measured months, from 90 to 210 in October 2026.
How are Essano’s and Pixi’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Essano’s and Pixi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among face toner brands
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