Emmi vs Jimmy's:Which is more popular by branded search?
In August 2026, Jimmy's had more branded searches than Emmi among iced coffee brands worldwide. Jimmy's was estimated to have 450K branded searches compared to Emmi’s 60.5K, and held a 1.4% Share of Search versus Emmi’s 0.19%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Emmi or Jimmy's?
Compare the iced coffee brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Jimmy's, Emmi. The figures are in the table below the chart.
View monthly share of search table
| Month | Starbucks | Costa | Nescafé | Jimmy's | Emmi | Califia Farms |
|---|---|---|---|---|---|---|
| Oct 2025 | 95.5% | 1.7% | 1.7% | 0.94% | 0.13% | 0.03% |
| Nov 2025 | 96.1% | 1.4% | 1.4% | 0.95% | 0.13% | 0.02% |
| Dec 2025 | 96.1% | 1.4% | 1.4% | 0.95% | 0.1% | 0.02% |
| Jan 2026 | 94.2% | 2.1% | 2.1% | 1.4% | 0.19% | 0.03% |
| Feb 2026 | 93.8% | 2.5% | 2.1% | 1.4% | 0.19% | 0.03% |
| Mar 2026 | 93.7% | 2.5% | 2.1% | 1.4% | 0.23% | 0.03% |
| Apr 2026 | 93.3% | 2.5% | 2.5% | 1.4% | 0.23% | 0.03% |
| May 2026 | 92.8% | 2.5% | 3.1% | 1.4% | 0.23% | 0.03% |
| Jun 2026 | 92.8% | 2.5% | 3.1% | 1.4% | 0.18% | 0.02% |
| Jul 2026 | 93.3% | 2.5% | 2.5% | 1.4% | 0.23% | 0.03% |
| Aug 2026 | 93.3% | 2.5% | 2.5% | 1.4% | 0.19% | 0.03% |
| Sep 2026 | — | — | — | — | — | — |
How has the Emmi and Jimmy's comparison changed over the last 12 months?
3 findings
- Jimmy's was ahead of Emmi in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Emmi’s estimated Share of Search among iced coffee brands worldwide moved from 0.13% to 0.19%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 11 months ending August 2026, Jimmy's’ estimated Share of Search among iced coffee brands worldwide moved from 0.94% to 1.4%, and its estimated monthly branded searches held steady at 450K.
How did search popularity change for iced coffee brands worldwide in August 2026?
0 changes
Neither Emmi nor Jimmy's moved beyond provider rounding among iced coffee brands in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Emmi’s and Jimmy's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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