D2L vs Instructure:Which is more popular by branded search?
In August 2026, D2L had more branded searches than Instructure among edtech worldwide. D2L was estimated to have 673K branded searches compared to Instructure’s 14.8K, and held a 10.9% Share of Search versus Instructure’s 0.24%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, D2L or Instructure?
Compare the edtech schools and universities use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for D2L, Instructure. The figures are in the table below the chart.
View monthly share of search table
| Month | Moodle | PowerSchool | D2L | Instructure | Blackboard | Anthology |
|---|---|---|---|---|---|---|
| Oct 2025 | 73.1% | 14.7% | 11.9% | 0.18% | 0.1% | <0.01% |
| Nov 2025 | 69% | 16.9% | 13.8% | 0.14% | 0.14% | <0.01% |
| Dec 2025 | 70.8% | 17.3% | 11.7% | 0.11% | 0.17% | <0.01% |
| Jan 2026 | 64.6% | 19.4% | 15.8% | 0.16% | 0.13% | <0.01% |
| Feb 2026 | 67% | 16.4% | 16.4% | 0.16% | 0.11% | <0.01% |
| Mar 2026 | 70.8% | 17.4% | 11.6% | 0.14% | 0.08% | <0.01% |
| Apr 2026 | 73.2% | 14.6% | 12% | 0.14% | 0.06% | <0.01% |
| May 2026 | 67.9% | 20.4% | 11.2% | 0.55% | 0.07% | <0.01% |
| Jun 2026 | 72.4% | 17.7% | 9.7% | 0.14% | 0.06% | <0.01% |
| Jul 2026 | 61.9% | 27.6% | 10.2% | 0.22% | 0.1% | <0.01% |
| Aug 2026 | 44.4% | 44.4% | 10.9% | 0.24% | 0.13% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the D2L and Instructure comparison changed over the last 12 months?
3 findings
- D2L was ahead of Instructure in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, D2L’s estimated Share of Search among edtech worldwide moved from 11.9% to 10.9%, and its estimated monthly branded searches moved from 1.2M to 673K.
- Across the 11 months ending August 2026, Instructure’s estimated Share of Search among edtech worldwide moved from 0.18% to 0.24%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
How did search popularity change for edtech worldwide in August 2026?
2 changes
In August 2026, D2L gained estimated Share of Search among edtech worldwide, from 10.2% to 10.9%.
Estimated monthly branded searches for Instructure worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using D2L’s and Instructure’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
D2L
1 branded search term
- d2l
Instructure
1 branded search term
- instructure canvas
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.