Brandwave

Cummins vs Pulsar:Which is more popular?

In September 2026, Cummins had more branded searches than Pulsar among generator brands worldwide. Cummins had about 18,100 branded searches, while Pulsar had 6,600. Cummins made up 4.6% of all generator brand searches we track, and Pulsar accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about generator brands, Cummins appeared in two of the four answers and Pulsar in none.

Among generator brands worldwide in September 2026

Who do people search for more?

Cummins, about 3 searches for every 1 for Pulsar

Cummins 18.1K searchesPulsar 6.6K searches

Who does AI mention more?

Cummins, mentioned in 2 of 4 answers, Pulsar in 0

Cummins in 2 of 4Pulsar in 0 of 4

Who does AI recommend more?

Cummins, the only one of the two named

Cummins first in 2Pulsar never named

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Top generator brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Cummins was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Pulsar did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Generac1st
  2. Honda Power Equipment2nd
  3. Kohler3rd
  4. Westinghouse4th
  5. Cummins5th
  6. Champion Power Equipment6th
  7. Briggs & Stratton7th
  8. Pulsar–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Generac4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Honda Power Equipment4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Champion Power Equipment3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kohler3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Westinghouse3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cummins2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Briggs & Stratton2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Pulsar0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about generator brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Cummins or Pulsar more popular in search?

This chart shows how often people search Google for Cummins and Pulsar by name. Each line represents a brand's share of searches for all eight generator brands we track, month by month, from English-language searches worldwide.

Cummins and Pulsar among generator brands worldwide, by month

Share of searches by month for Cummins, Pulsar. The figures are in the table below the chart.

View monthly share of searches table
MonthGeneracHonda Power EquipmentChampion Power EquipmentKohlerWestinghouseCumminsBriggs & StrattonPulsar
Oct 202537.1%30.3%9.1%7.5%6.1%5%3.5%1.5%
Nov 202532.7%32.7%9.8%6.6%8.1%4.4%3.8%2%
Dec 202536.5%30%9%7.4%7.4%4.9%3.5%1.5%
Jan 202643.4%23.7%8.7%4.8%10.7%3.2%3.4%2.1%
Feb 202639.6%26.5%7.9%7.9%7.9%4.3%3.8%1.9%
Mar 202636.7%29.9%9%7.4%6%4.9%4.2%1.8%
Apr 202631.2%31.2%7.7%7.7%6.2%6.2%7.9%1.9%
May 202630.4%37%7.5%6.1%6.1%5%6.2%1.8%
Jun 202638.5%31.4%7.7%6.3%6.3%5.2%3%1.5%
Jul 202640.9%27.2%8.2%6.7%6.7%5.5%3.1%1.6%
Aug 202637.7%30.8%9.2%6.2%7.6%4.1%2.9%1.5%
Sep 202634.4%34.4%8.4%6.9%6.9%4.6%2.7%1.7%

Cummins sells other things too, so only its searches that name this product count here, like “cummins generator”.

How has the Cummins and Pulsar comparison changed over the last 12 months?

3 findings
  • Cummins was ahead of Pulsar in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Cummins’ share of searches among generator brands worldwide moved from 5% to 4.6%, and its estimated monthly branded searches held steady at 18.1K.
  • Across the 12 months ending September 2026, Pulsar’s share of searches among generator brands worldwide moved from 1.5% to 1.7%, and its estimated monthly branded searches moved from 5.4K to 6.6K.

How did search popularity change for generator brands worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Pulsar worldwide rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Cummins’ and Pulsar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cummins

1 branded search term

  • cummins generator

Pulsar

1 branded search term

  • pulsar generator

How the Brand Demand Index is measured

Other head-to-heads among generator brands

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