Cole & Son vs Farrow & Ball:Which is more popular by branded search?
In August 2026, Farrow & Ball had more branded searches than Cole & Son among wallpaper worldwide. Farrow & Ball was estimated to have 246K branded searches compared to Cole & Son’s 5.4K, and held a 77.8% Share of Search versus Cole & Son’s 1.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Cole & Son or Farrow & Ball?
Compare the wallpaper people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Farrow & Ball, Cole & Son. The figures are in the table below the chart.
View monthly share of search table
| Month | Farrow & Ball | Sanderson | Graham & Brown | Cole & Son | Superfresco | Arthouse |
|---|---|---|---|---|---|---|
| Oct 2025 | 79.2% | 13% | 3.9% | 2.1% | 0.95% | 0.76% |
| Nov 2025 | 81.4% | 11% | 4% | 2.2% | 0.78% | 0.65% |
| Dec 2025 | 74.4% | 18.3% | 3.7% | 2% | 1.1% | 0.59% |
| Jan 2026 | 77.1% | 15.5% | 3.8% | 2.1% | 0.74% | 0.74% |
| Feb 2026 | 79.9% | 13.1% | 3.2% | 2.2% | 0.77% | 0.77% |
| Mar 2026 | 79.9% | 13.1% | 3.2% | 2.2% | 0.96% | 0.64% |
| Apr 2026 | 77.5% | 15.6% | 3.1% | 2.1% | 0.91% | 0.76% |
| May 2026 | 77.5% | 15.6% | 3.1% | 2.1% | 0.91% | 0.76% |
| Jun 2026 | 76.6% | 15.4% | 3.8% | 2.5% | 0.91% | 0.72% |
| Jul 2026 | 78.1% | 15.7% | 2.6% | 2.1% | 0.92% | 0.6% |
| Aug 2026 | 77.8% | 15.7% | 3.1% | 1.7% | 0.92% | 0.76% |
| Sep 2026 | — | — | — | — | — | — |
How has the Cole & Son and Farrow & Ball comparison changed over the last 12 months?
3 findings
- Farrow & Ball was ahead of Cole & Son in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cole & Son’s estimated Share of Search among wallpaper worldwide moved from 2.1% to 1.7%, and its estimated monthly branded searches moved from 8.1K to 5.4K.
- Across the 11 months ending August 2026, Farrow & Ball’s estimated Share of Search among wallpaper worldwide moved from 79.2% to 77.8%, and its estimated monthly branded searches moved from 301K to 246K.
How did search popularity change for wallpaper worldwide in August 2026?
2 changes
Estimated monthly branded searches for Cole & Son worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.
Estimated monthly branded searches for Farrow & Ball worldwide fell 18.3% over 11 measured months, from 301K to 246K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Cole & Son’s and Farrow & Ball’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cole & Son
1 branded search term
- cole and son
Farrow & Ball
1 branded search term
- farrow and ball
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.