Brandwave

How popular isGraham & Brown in search?

In August 2026, there were an estimated 9.9K branded searches for Graham & Brown worldwide which is down 33.1% over the last 11 months. Graham & Brown holds 3.1% estimated Share of Search among wallpaper worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Farrow & Ball77.8%
  2. Sanderson15.7%
  3. Graham & Brown3.1%
  4. Cole & Son1.7%
  5. Superfresco0.92%
  6. Arthouse0.76%
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Which wallpaper compete with Graham & Brown?

Graham & Brown against wallpaper worldwide, by month

Share of Search by month for Farrow & Ball, Sanderson, Graham & Brown. The figures are in the table below the chart.

View monthly share of search table
MonthFarrow & BallSandersonGraham & BrownCole & SonSuperfrescoArthouse
Oct 202579.2%13%3.9%2.1%0.95%0.76%
Nov 202581.4%11%4%2.2%0.78%0.65%
Dec 202574.4%18.3%3.7%2%1.1%0.59%
Jan 202677.1%15.5%3.8%2.1%0.74%0.74%
Feb 202679.9%13.1%3.2%2.2%0.77%0.77%
Mar 202679.9%13.1%3.2%2.2%0.96%0.64%
Apr 202677.5%15.6%3.1%2.1%0.91%0.76%
May 202677.5%15.6%3.1%2.1%0.91%0.76%
Jun 202676.6%15.4%3.8%2.5%0.91%0.72%
Jul 202678.1%15.7%2.6%2.1%0.92%0.6%
Aug 202677.8%15.7%3.1%1.7%0.92%0.76%
Sep 2026——————
  1. Held 1st. 246K estimated branded searches, 0% vs prior month. Share -0.3 points.

  2. 2.Sanderson

    15.7%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. Held 3rd. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.6 points.

  4. Held 4th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  5. 5.Superfresco

    0.92%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Arthouse

    0.76%

    Held 6th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.2 points.

Compare search popularity between Graham & Brown and its closest rivals

How has branded search demand for Graham & Brown changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Graham & Brown worldwide fell from 14.8K to 9.9K.
  • Across the 11 months ending August 2026, Graham & Brown’s estimated Share of Search among wallpaper worldwide decreased from 3.9% to 3.1%.
  • Across the 11 months ending August 2026, Graham & Brown’s estimated Share of Search among wallpaper worldwide peaked at 4% in November 2025 and was lowest at 2.6% in July 2026.

How did search popularity change for wallpaper worldwide in August 2026?

  1. In August 2026, Graham & Brown gained estimated Share of Search among wallpaper worldwide, from 2.6% to 3.1%.

  2. Estimated monthly branded searches for Cole & Son worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.

  3. Estimated monthly branded searches for Superfresco worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.

  4. Estimated monthly branded searches for Farrow & Ball worldwide fell 18.3% over 11 measured months, from 301K to 246K in August 2026.

  5. Estimated monthly branded searches for Arthouse worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

How is Graham & Brown measured?

Brandwave collects information about searches that people make online using Graham & Brown’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • graham and brown

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How the Brand Demand Index is measured

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