Brandwave

Wallpaper:Which brands are most popular in search?

In August 2026, Farrow & Ball was the most searched among wallpaper worldwide, with an estimated 246K branded searches and 77.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Farrow & Ball77.8%
  2. Sanderson15.7%
  3. Graham & Brown3.1%
  4. Cole & Son1.7%
  5. Superfresco0.92%
  6. Arthouse0.76%

Follow wallpaper and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the wallpaper people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among wallpaper worldwide, by month

Share of Search by month for Farrow & Ball, Sanderson, Graham & Brown. The figures are in the table below the chart.

View monthly share of search table
MonthFarrow & BallSandersonGraham & BrownCole & SonSuperfrescoArthouse
Oct 202579.2%13%3.9%2.1%0.95%0.76%
Nov 202581.4%11%4%2.2%0.78%0.65%
Dec 202574.4%18.3%3.7%2%1.1%0.59%
Jan 202677.1%15.5%3.8%2.1%0.74%0.74%
Feb 202679.9%13.1%3.2%2.2%0.77%0.77%
Mar 202679.9%13.1%3.2%2.2%0.96%0.64%
Apr 202677.5%15.6%3.1%2.1%0.91%0.76%
May 202677.5%15.6%3.1%2.1%0.91%0.76%
Jun 202676.6%15.4%3.8%2.5%0.91%0.72%
Jul 202678.1%15.7%2.6%2.1%0.92%0.6%
Aug 202677.8%15.7%3.1%1.7%0.92%0.76%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Farrow & Ball

    77.8%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share -0.3 points.

  2. 2.Sanderson

    15.7%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Graham & Brown

    3.1%

    Held 3rd. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.6 points.

  4. 4.Cole & Son

    1.7%

    Held 4th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  5. 5.Superfresco

    0.92%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Arthouse

    0.76%

    Held 6th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among wallpaper worldwide?

In August 2026, Farrow & Ball was the most searched among wallpaper worldwide, with an estimated 246K branded searches and 77.8% estimated Share of Search within this set. Sanderson is in 2nd place, 62.2 percentage points behind at 15.7% Share of Search.

Global wallpaper, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Farrow & Ball79.2% → 77.8%81.4%Nov 202574.4%Dec 20251st
Sanderson13% → 15.7%18.3%Dec 202511%Nov 20252nd
Graham & Brown3.9% → 3.1%4%Nov 20252.6%Jul 20263rd
Cole & Son2.1% → 1.7%2.5%Jun 20261.7%Aug 20264th
Superfresco0.95% → 0.92%1.1%Dec 20250.74%Jan 20265th
Arthouse0.76%0.77%Feb 20260.59%Dec 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Farrow & Ball’s estimated Share of Search among wallpaper worldwide decreased from 79.2% to 77.8%.
  • Across the 11 months ending August 2026, Sanderson’s estimated Share of Search among wallpaper worldwide increased from 13% to 15.7%.
  • Across the 11 months ending August 2026, Graham & Brown’s estimated Share of Search among wallpaper worldwide decreased from 3.9% to 3.1%.
  • Across the 11 months ending August 2026, Farrow & Ball’s estimated Share of Search among wallpaper worldwide peaked at 81.4% in November 2025 and was lowest at 74.4% in December 2025.
  • Across the 11 months ending August 2026, Sanderson’s estimated Share of Search among wallpaper worldwide peaked at 18.3% in December 2025 and was lowest at 11% in November 2025.
  • Across the 11 months ending August 2026, Graham & Brown’s estimated Share of Search among wallpaper worldwide peaked at 4% in November 2025 and was lowest at 2.6% in July 2026.
  • Across the 11 months ending August 2026, Cole & Son, Superfresco and Arthouse held steady: their estimated Share of Search among wallpaper worldwide each moved less than 0.5 percentage points.

How did search popularity change for wallpaper worldwide in August 2026?

  1. In August 2026, Graham & Brown gained estimated Share of Search among wallpaper worldwide, from 2.6% to 3.1%.

  2. Estimated monthly branded searches for Cole & Son worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.

  3. Estimated monthly branded searches for Superfresco worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.

  4. Estimated monthly branded searches for Farrow & Ball worldwide fell 18.3% over 11 measured months, from 301K to 246K in August 2026.

  5. Estimated monthly branded searches for Arthouse worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free