Brandwave

How popular isFarrow & Ball in search?

In August 2026, there were an estimated 246K branded searches for Farrow & Ball worldwide which is down 18.3% over the last 11 months. Farrow & Ball holds 77.8% estimated Share of Search among wallpaper worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Farrow & Ball77.8%
  2. Sanderson15.7%
  3. Graham & Brown3.1%
  4. Cole & Son1.7%
  5. Superfresco0.92%
  6. Arthouse0.76%
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Which wallpaper compete with Farrow & Ball?

Farrow & Ball against wallpaper worldwide, by month

Share of Search by month for Farrow & Ball, Sanderson, Graham & Brown. The figures are in the table below the chart.

View monthly share of search table
MonthFarrow & BallSandersonGraham & BrownCole & SonSuperfrescoArthouse
Oct 202579.2%13%3.9%2.1%0.95%0.76%
Nov 202581.4%11%4%2.2%0.78%0.65%
Dec 202574.4%18.3%3.7%2%1.1%0.59%
Jan 202677.1%15.5%3.8%2.1%0.74%0.74%
Feb 202679.9%13.1%3.2%2.2%0.77%0.77%
Mar 202679.9%13.1%3.2%2.2%0.96%0.64%
Apr 202677.5%15.6%3.1%2.1%0.91%0.76%
May 202677.5%15.6%3.1%2.1%0.91%0.76%
Jun 202676.6%15.4%3.8%2.5%0.91%0.72%
Jul 202678.1%15.7%2.6%2.1%0.92%0.6%
Aug 202677.8%15.7%3.1%1.7%0.92%0.76%
Sep 2026——————

  1. 1.Farrow & Ball

    77.8%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share -0.3 points.

  2. 2.Sanderson

    15.7%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Graham & Brown

    3.1%

    Held 3rd. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.6 points.

  4. 4.Cole & Son

    1.7%

    Held 4th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  5. 5.Superfresco

    0.92%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Arthouse

    0.76%

    Held 6th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.2 points.

Compare search popularity between Farrow & Ball and its closest rivals

How has branded search demand for Farrow & Ball changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Farrow & Ball worldwide fell from 301K to 246K.
  • Across the 11 months ending August 2026, Farrow & Ball’s estimated Share of Search among wallpaper worldwide decreased from 79.2% to 77.8%.
  • Across the 11 months ending August 2026, Farrow & Ball’s estimated Share of Search among wallpaper worldwide peaked at 81.4% in November 2025 and was lowest at 74.4% in December 2025.

How did search popularity change for wallpaper worldwide in August 2026?

  1. In August 2026, Graham & Brown gained estimated Share of Search among wallpaper worldwide, from 2.6% to 3.1%.

  2. Estimated monthly branded searches for Cole & Son worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.

  3. Estimated monthly branded searches for Superfresco worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.

  4. Estimated monthly branded searches for Farrow & Ball worldwide fell 18.3% over 11 measured months, from 301K to 246K in August 2026.

  5. Estimated monthly branded searches for Arthouse worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

Where does Farrow & Ball compete?

Farrow & Ball is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Paint retailers1st of 641.4%Show ranking
Furniture paint brands1st of 658.7%Show ranking
Wallpaper1st of 677.8%Shown above

How is Farrow & Ball measured?

Brandwave collects information about searches that people make online using Farrow & Ball’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • farrow and ball

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How the Brand Demand Index is measured

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