Brandwave

Arthouse vs Farrow & Ball:Which is more popular by branded search?

In August 2026, Farrow & Ball had more branded searches than Arthouse among wallpaper worldwide. Farrow & Ball was estimated to have 256K branded searches compared to Arthouse’s 2.4K, and held a 77.3% Share of Search versus Arthouse’s 0.73%. These are worldwide searches for English-language branded terms.

Share of Search among wallpaper worldwide in August 2026Which is more popular in search, Arthouse or Farrow & Ball?
Arthouse0.73%2.4K searches
vs
Farrow & Ball77.3%256K searches

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Which is more popular in search, Arthouse or Farrow & Ball?

Compare the wallpaper people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Arthouse and Farrow & Ball among wallpaper worldwide, by month

Share of Search by month for Farrow & Ball, Arthouse. The figures are in the table below the chart.

View monthly share of search table
MonthFarrow & BallSandersonGraham & BrownCole & SonSuperfrescoArthouse
Oct 202578.8%12.4%4.8%2.4%0.9%0.72%
Nov 202579.2%10.2%6.8%2.4%0.73%0.61%
Dec 202574%17.4%4.7%2.4%1%0.56%
Jan 202676.5%14.8%4.9%2.3%0.71%0.71%
Feb 202679.6%12.6%4%2.4%0.74%0.74%
Mar 202679.5%12.6%4%2.4%0.91%0.61%
Apr 202677.2%14.8%4%2.4%0.87%0.72%
May 202677%14.9%4.1%2.4%0.87%0.72%
Jun 202676.1%14.6%4.9%2.8%0.87%0.69%
Jul 202677.8%15%3.3%2.4%0.88%0.58%
Aug 202677.3%15%4.1%2%0.88%0.73%
Sep 2026——————

How has the Arthouse and Farrow & Ball comparison changed over the last 12 months?

  • Farrow & Ball was ahead of Arthouse in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Arthouse’s estimated Share of Search among wallpaper worldwide moved from 0.72% to 0.73%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
  • Across the 11 months ending August 2026, Farrow & Ball’s estimated Share of Search among wallpaper worldwide moved from 78.8% to 77.3%, and its estimated monthly branded searches moved from 316K to 256K.

How did search popularity change for wallpaper worldwide in August 2026?

  1. Estimated monthly branded searches for Farrow & Ball worldwide fell 19% over 11 measured months, from 316K to 256K in August 2026.

  2. Estimated monthly branded searches for Arthouse worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Arthouse’s and Farrow & Ball’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Arthouse

1 branded search term

  • arthouse wallpaper

Farrow & Ball

2 branded search terms

  • farrow and ball
  • farrow ball

How the Brand Demand Index is measured

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