How popular isFarrow & Ball in search?
In August 2026, there were an estimated 256K branded searches for Farrow & Ball worldwide which is down 19% over the last 11 months. Farrow & Ball holds 40.5% estimated Share of Search among paint retailers worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Farrow & Ball40.5%
Dulux31.8%
Little Greene9.5%
Johnstone's6.4%
Crown6.4%
Valspar5.2%
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Where does Farrow & Ball compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Paint retailers | 1st of 6 | 40.5% | Shown below |
| Furniture paint brands | 1st of 6 | 58.3% | Show ranking |
| Wallpaper | 1st of 6 | 77.3% | Show ranking |
Which paint retailers compete with Farrow & Ball?
Share of Search by month for Farrow & Ball, Dulux, Little Greene, Johnstone's, Crown, Valspar. The figures are in the table below the chart.
View monthly share of search table
| Month | Farrow & Ball | Dulux | Little Greene | Johnstone's | Crown | Valspar |
|---|---|---|---|---|---|---|
| Oct 2025 | 45.7% | 29.1% | 9.6% | 5.9% | 5.9% | 3.9% |
| Nov 2025 | 48.5% | 25.6% | 10.3% | 6.3% | 5.1% | 4.2% |
| Dec 2025 | 45.1% | 28.9% | 9.7% | 5.8% | 5.8% | 4.7% |
| Jan 2026 | 47.5% | 25% | 10.2% | 6.1% | 6.1% | 5% |
| Feb 2026 | 47.5% | 25% | 10.2% | 6.1% | 6.1% | 5% |
| Mar 2026 | 43.7% | 23% | 9.2% | 5.7% | 5.7% | 12.6% |
| Apr 2026 | 42% | 32.7% | 8.8% | 6.6% | 5.4% | 4.4% |
| May 2026 | 41.8% | 32.9% | 8.9% | 6.6% | 5.4% | 4.4% |
| Jun 2026 | 40.3% | 31.5% | 10.4% | 6.3% | 6.3% | 5.2% |
| Jul 2026 | 45% | 29% | 9.5% | 5.8% | 5.8% | 4.8% |
| Aug 2026 | 40.5% | 31.8% | 9.5% | 6.4% | 6.4% | 5.2% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.5% | 256K | 0% | -4.5 points | |
| 2, held 2nd | 31.8% | 201K | +21.8% | +2.8 points | |
| 3, held 3rd | 9.5% | 60.2K | +11.1% | 0 points | |
| 4, held 4th | 6.4% | 40.5K | +22.3% | +0.6 points | |
| 5, held 5th | 6.4% | 40.5K | +22.4% | +0.6 points | |
| 6, held 6th | 5.2% | 33.1K | +22.1% | +0.5 points |
40.5%
Held 1st. 256K estimated branded searches, 0% vs prior month. Share -4.5 points.
2.
Dulux31.8%
Held 2nd. 201K estimated branded searches, +21.8% vs prior month. Share +2.8 points.
9.5%
Held 3rd. 60.2K estimated branded searches, +11.1% vs prior month. Share 0 points.
6.4%
Held 4th. 40.5K estimated branded searches, +22.3% vs prior month. Share +0.6 points.
5.
Crown6.4%
Held 5th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.6 points.
6.
Valspar5.2%
Held 6th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.5 points.
Compare search popularity between Farrow & Ball and its closest rivals
Every comparison with Farrow & Ball
14 comparisons
- Dulux vs Farrow & Ball
- Chalk Paint vs Farrow & Ball
- Farrow & Ball vs Little Greene
- Farrow & Ball vs Sanderson
- Farrow & Ball vs Johnstone's
- Autentico vs Farrow & Ball
- Crown vs Farrow & Ball
- Annie Sloan vs Farrow & Ball
- Farrow & Ball vs Valspar
- Farrow & Ball vs Frenchic
- Farrow & Ball vs Graham & Brown
- Cole & Son vs Farrow & Ball
- Farrow & Ball vs Superfresco
- Arthouse vs Farrow & Ball
How has branded search demand for Farrow & Ball changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Farrow & Ball worldwide fell from 316K to 256K.
- Across the 11 months ending August 2026, Farrow & Ball’s estimated Share of Search among paint retailers worldwide decreased from 45.7% to 40.5%.
- Across the 11 months ending August 2026, Farrow & Ball’s estimated Share of Search among paint retailers worldwide peaked at 48.5% in November 2025 and was lowest at 40.3% in June 2026.
How did search popularity change for paint retailers worldwide in August 2026?
5 changes

In August 2026, Dulux gained estimated Share of Search among paint retailers worldwide, from 29% to 31.8%.

In August 2026, Crown gained estimated Share of Search among paint retailers worldwide, from 5.8% to 6.4%.

In August 2026, Johnstone's gained estimated Share of Search among paint retailers worldwide, from 5.8% to 6.4%.

In August 2026, Farrow & Ball lost estimated Share of Search among paint retailers worldwide, from 45% to 40.5%.

Estimated monthly branded searches for Valspar worldwide rose 22.1% over 11 measured months, from 27.1K to 33.1K in August 2026.
How is Farrow & Ball measured?
Brandwave collects information about searches that people make online using Farrow & Ball’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- farrow and ball
- farrow ball
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