Brandwave

How popular isArthouse in search?

In August 2026, there were an estimated 2.4K branded searches for Arthouse worldwide which is down 17.2% over the last 11 months. Arthouse holds 0.73% estimated Share of Search among wallpaper worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Farrow & Ball77.3%
  2. Sanderson15%
  3. Graham & Brown4.1%
  4. Cole & Son2%
  5. Superfresco0.88%
  6. Arthouse0.73%
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Which wallpaper compete with Arthouse?

Arthouse against wallpaper worldwide, by month

Share of Search by month for Farrow & Ball, Sanderson, Graham & Brown, Cole & Son, Arthouse. The figures are in the table below the chart.

View monthly share of search table
MonthFarrow & BallSandersonGraham & BrownCole & SonSuperfrescoArthouse
Oct 202578.8%12.4%4.8%2.4%0.9%0.72%
Nov 202579.2%10.2%6.8%2.4%0.73%0.61%
Dec 202574%17.4%4.7%2.4%1%0.56%
Jan 202676.5%14.8%4.9%2.3%0.71%0.71%
Feb 202679.6%12.6%4%2.4%0.74%0.74%
Mar 202679.5%12.6%4%2.4%0.91%0.61%
Apr 202677.2%14.8%4%2.4%0.87%0.72%
May 202677%14.9%4.1%2.4%0.87%0.72%
Jun 202676.1%14.6%4.9%2.8%0.87%0.69%
Jul 202677.8%15%3.3%2.4%0.88%0.58%
Aug 202677.3%15%4.1%2%0.88%0.73%
Sep 2026——————
  1. Held 1st. 256K estimated branded searches, 0% vs prior month. Share -0.4 points.

  2. 2.Sanderson

    15%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. Held 3rd. 13.5K estimated branded searches, +22.7% vs prior month. Share +0.7 points.

  4. Held 4th. 6.7K estimated branded searches, -15.2% vs prior month. Share -0.4 points.

  5. 5.Superfresco

    0.88%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Arthouse

    0.73%

    Held 6th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.1 points.

Compare search popularity between Arthouse and its closest rivals

How has branded search demand for Arthouse changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Arthouse worldwide fell from 2.9K to 2.4K.
  • Across the 11 months ending August 2026, Arthouse’s estimated Share of Search among wallpaper worldwide held steady, from 0.72% to 0.73%.

How did search popularity change for wallpaper worldwide in August 2026?

  1. In August 2026, Graham & Brown gained estimated Share of Search among wallpaper worldwide, from 3.3% to 4.1%.

  2. Estimated monthly branded searches for Cole & Son worldwide fell 30.4% over 11 measured months, from 9.6K to 6.7K in August 2026.

  3. Estimated monthly branded searches for Superfresco worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.

  4. Estimated monthly branded searches for Farrow & Ball worldwide fell 19% over 11 measured months, from 316K to 256K in August 2026.

  5. Estimated monthly branded searches for Arthouse worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

How is Arthouse measured?

Brandwave collects information about searches that people make online using Arthouse’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • arthouse wallpaper

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How the Brand Demand Index is measured

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Is Arthouse your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.