How popular isCole & Son in search?
In August 2026, there were an estimated 5.4K branded searches for Cole & Son worldwide which is down 33.3% over the last 11 months. Cole & Son holds 1.7% estimated Share of Search among wallpaper worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Farrow & Ball77.8%- Sanderson15.7%
Graham & Brown3.1%
Cole & Son1.7%- Superfresco0.92%
Arthouse0.76%
Follow Cole & Son and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which wallpaper compete with Cole & Son?
Share of Search by month for Farrow & Ball, Sanderson, Graham & Brown, Cole & Son. The figures are in the table below the chart.
View monthly share of search table
| Month | Farrow & Ball | Sanderson | Graham & Brown | Cole & Son | Superfresco | Arthouse |
|---|---|---|---|---|---|---|
| Oct 2025 | 79.2% | 13% | 3.9% | 2.1% | 0.95% | 0.76% |
| Nov 2025 | 81.4% | 11% | 4% | 2.2% | 0.78% | 0.65% |
| Dec 2025 | 74.4% | 18.3% | 3.7% | 2% | 1.1% | 0.59% |
| Jan 2026 | 77.1% | 15.5% | 3.8% | 2.1% | 0.74% | 0.74% |
| Feb 2026 | 79.9% | 13.1% | 3.2% | 2.2% | 0.77% | 0.77% |
| Mar 2026 | 79.9% | 13.1% | 3.2% | 2.2% | 0.96% | 0.64% |
| Apr 2026 | 77.5% | 15.6% | 3.1% | 2.1% | 0.91% | 0.76% |
| May 2026 | 77.5% | 15.6% | 3.1% | 2.1% | 0.91% | 0.76% |
| Jun 2026 | 76.6% | 15.4% | 3.8% | 2.5% | 0.91% | 0.72% |
| Jul 2026 | 78.1% | 15.7% | 2.6% | 2.1% | 0.92% | 0.6% |
| Aug 2026 | 77.8% | 15.7% | 3.1% | 1.7% | 0.92% | 0.76% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 77.8% | 246K | 0% | -0.3 points | |
| 2, held 2nd | 15.7% | 49.5K | 0% | -0.1 points | |
| 3, held 3rd | 3.1% | 9.9K | +22.2% | +0.6 points | |
| 4, held 4th | 1.7% | 5.4K | -18.2% | -0.4 points | |
| 5, held 5th | 0.92% | 2.9K | 0% | 0 points | |
| 6, held 6th | 0.76% | 2.4K | +26.3% | +0.2 points |
77.8%
Held 1st. 246K estimated branded searches, 0% vs prior month. Share -0.3 points.
15.7%
Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share -0.1 points.
3.1%
Held 3rd. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.6 points.
1.7%
Held 4th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
0.92%
Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Arthouse0.76%
Held 6th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.2 points.
Compare search popularity between Cole & Son and its closest rivals
How has branded search demand for Cole & Son changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Cole & Son worldwide fell from 8.1K to 5.4K.
- Across the 11 months ending August 2026, Cole & Son’s estimated Share of Search among wallpaper worldwide held steady, from 2.1% to 1.7%.
How did search popularity change for wallpaper worldwide in August 2026?
5 changes
In August 2026, Graham & Brown gained estimated Share of Search among wallpaper worldwide, from 2.6% to 3.1%.
Estimated monthly branded searches for Cole & Son worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.
Estimated monthly branded searches for Superfresco worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.
Estimated monthly branded searches for Farrow & Ball worldwide fell 18.3% over 11 measured months, from 301K to 246K in August 2026.
Estimated monthly branded searches for Arthouse worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.
How is Cole & Son measured?
Brandwave collects information about searches that people make online using Cole & Son’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- cole and son
Do you work for Cole & Son? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Cole & Son your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.