How popular isSanderson in search?
In August 2026, there were an estimated 49.5K branded searches for Sanderson worldwide which held steady over the last 11 months. Sanderson holds 15.7% estimated Share of Search among wallpaper worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Farrow & Ball77.8%- Sanderson15.7%
Graham & Brown3.1%
Cole & Son1.7%- Superfresco0.92%
Arthouse0.76%
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Which wallpaper compete with Sanderson?
Share of Search by month for Farrow & Ball, Sanderson, Graham & Brown. The figures are in the table below the chart.
View monthly share of search table
| Month | Farrow & Ball | Sanderson | Graham & Brown | Cole & Son | Superfresco | Arthouse |
|---|---|---|---|---|---|---|
| Oct 2025 | 79.2% | 13% | 3.9% | 2.1% | 0.95% | 0.76% |
| Nov 2025 | 81.4% | 11% | 4% | 2.2% | 0.78% | 0.65% |
| Dec 2025 | 74.4% | 18.3% | 3.7% | 2% | 1.1% | 0.59% |
| Jan 2026 | 77.1% | 15.5% | 3.8% | 2.1% | 0.74% | 0.74% |
| Feb 2026 | 79.9% | 13.1% | 3.2% | 2.2% | 0.77% | 0.77% |
| Mar 2026 | 79.9% | 13.1% | 3.2% | 2.2% | 0.96% | 0.64% |
| Apr 2026 | 77.5% | 15.6% | 3.1% | 2.1% | 0.91% | 0.76% |
| May 2026 | 77.5% | 15.6% | 3.1% | 2.1% | 0.91% | 0.76% |
| Jun 2026 | 76.6% | 15.4% | 3.8% | 2.5% | 0.91% | 0.72% |
| Jul 2026 | 78.1% | 15.7% | 2.6% | 2.1% | 0.92% | 0.6% |
| Aug 2026 | 77.8% | 15.7% | 3.1% | 1.7% | 0.92% | 0.76% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 77.8% | 246K | 0% | -0.3 points | |
| 2, held 2nd | 15.7% | 49.5K | 0% | -0.1 points | |
| 3, held 3rd | 3.1% | 9.9K | +22.2% | +0.6 points | |
| 4, held 4th | 1.7% | 5.4K | -18.2% | -0.4 points | |
| 5, held 5th | 0.92% | 2.9K | 0% | 0 points | |
| 6, held 6th | 0.76% | 2.4K | +26.3% | +0.2 points |
77.8%
Held 1st. 246K estimated branded searches, 0% vs prior month. Share -0.3 points.
15.7%
Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share -0.1 points.
3.1%
Held 3rd. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.6 points.
1.7%
Held 4th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
0.92%
Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Arthouse0.76%
Held 6th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.2 points.
Compare search popularity between Sanderson and its closest rivals
How has branded search demand for Sanderson changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Sanderson worldwide held steady at 49.5K.
- Across the 11 months ending August 2026, Sanderson’s estimated Share of Search among wallpaper worldwide increased from 13% to 15.7%.
- Across the 11 months ending August 2026, Sanderson’s estimated Share of Search among wallpaper worldwide peaked at 18.3% in December 2025 and was lowest at 11% in November 2025.
How did search popularity change for wallpaper worldwide in August 2026?
5 changes
In August 2026, Graham & Brown gained estimated Share of Search among wallpaper worldwide, from 2.6% to 3.1%.
Estimated monthly branded searches for Cole & Son worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.
Estimated monthly branded searches for Superfresco worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.
Estimated monthly branded searches for Farrow & Ball worldwide fell 18.3% over 11 measured months, from 301K to 246K in August 2026.
Estimated monthly branded searches for Arthouse worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.
Where does Sanderson compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Towel brands | 6th of 6 | 0.57% | Show ranking |
| Wallpaper | 2nd of 6 | 15.7% | Shown above |
How is Sanderson measured?
Brandwave collects information about searches that people make online using Sanderson’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- sanderson
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