Sanderson vs Superfresco:Which is more popular by branded search?

Name: Sanderson vs Superfresco: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Sanderson had more branded searches than Superfresco among wallpaper worldwide. Sanderson was estimated to have 49.5K branded searches compared to Superfresco’s 2.9K, and held a 15.7% Share of Search versus Superfresco’s 0.92%. These are worldwide searches for English-language branded terms.

Share of Search among wallpaper worldwide in August 2026Which is more popular in search, Sanderson or Superfresco?

Sanderson15.7%49.5K searches

vs

Superfresco0.92%2.9K searches

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Which is more popular in search, Sanderson or Superfresco?

Compare the wallpaper people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Sanderson and Superfresco among wallpaper worldwide, by month

Month	Farrow & Ball	Sanderson	Graham & Brown	Cole & Son	Superfresco	Arthouse
Oct 2025	79.2%	13%	3.9%	2.1%	0.95%	0.76%
Nov 2025	81.4%	11%	4%	2.2%	0.78%	0.65%
Dec 2025	74.4%	18.3%	3.7%	2%	1.1%	0.59%
Jan 2026	77.1%	15.5%	3.8%	2.1%	0.74%	0.74%
Feb 2026	79.9%	13.1%	3.2%	2.2%	0.77%	0.77%
Mar 2026	79.9%	13.1%	3.2%	2.2%	0.96%	0.64%
Apr 2026	77.5%	15.6%	3.1%	2.1%	0.91%	0.76%
May 2026	77.5%	15.6%	3.1%	2.1%	0.91%	0.76%
Jun 2026	76.6%	15.4%	3.8%	2.5%	0.91%	0.72%
Jul 2026	78.1%	15.7%	2.6%	2.1%	0.92%	0.6%
Aug 2026	77.8%	15.7%	3.1%	1.7%	0.92%	0.76%
Sep 2026	—	—	—	—	—	—

How has the Sanderson and Superfresco comparison changed over the last 12 months?

3 findings

Sanderson was ahead of Superfresco in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Sanderson’s estimated Share of Search among wallpaper worldwide moved from 13% to 15.7%, and its estimated monthly branded searches held steady at 49.5K.
Across the 11 months ending August 2026, Superfresco’s estimated Share of Search among wallpaper worldwide moved from 0.95% to 0.92%, and its estimated monthly branded searches moved from 3.6K to 2.9K.

How did search popularity change for wallpaper worldwide in August 2026?

1 change

Estimated monthly branded searches for Superfresco worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Sanderson’s and Superfresco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.