Sanderson vs Spoonflower:Which is searched more?
In September 2026, Spoonflower had more branded searches than Sanderson among wallpaper worldwide. Spoonflower had about 110,000 branded searches, while Sanderson had 74,000. Spoonflower made up 21.1% of all wallpaper searches we track, and Sanderson accounted for 14.2%. These are worldwide searches for English-language branded terms.
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Is Sanderson or Spoonflower more popular in search?
Compare the wallpaper people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Spoonflower, Sanderson. The figures are in the table below the chart.
View monthly share of searches table
| Month | Farrow & Ball | Spoonflower | Sanderson | Graham & Brown | Cole & Son | Arthouse | Superfresco |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 66.3% | 19% | 8.6% | 3.3% | 1.7% | 0.5% | 0.62% |
| Nov 2025 | 62% | 21.8% | 8% | 5.3% | 1.9% | 0.47% | 0.57% |
| Dec 2025 | 56.1% | 24.1% | 13.2% | 3.6% | 1.8% | 0.43% | 0.77% |
| Jan 2026 | 62.2% | 22.1% | 9.9% | 3.3% | 1.6% | 0.47% | 0.47% |
| Feb 2026 | 62.2% | 21.8% | 9.8% | 3.1% | 1.9% | 0.58% | 0.58% |
| Mar 2026 | 59.2% | 25.5% | 9.4% | 3% | 1.8% | 0.45% | 0.68% |
| Apr 2026 | 59.7% | 25.7% | 9.4% | 2.6% | 1.5% | 0.46% | 0.55% |
| May 2026 | 57.9% | 24.9% | 11.2% | 3.1% | 1.8% | 0.54% | 0.66% |
| Jun 2026 | 59.2% | 25.5% | 9.4% | 3.1% | 1.8% | 0.44% | 0.56% |
| Jul 2026 | 58.3% | 25.1% | 11.3% | 2.5% | 1.8% | 0.43% | 0.66% |
| Aug 2026 | 62.7% | 22.2% | 10% | 2.7% | 1.3% | 0.48% | 0.58% |
| Sep 2026 | 59.5% | 21.1% | 14.2% | 2.6% | 1.5% | 0.56% | 0.56% |
How has the Sanderson and Spoonflower comparison changed over the last 12 months?
3 findings
- Spoonflower was ahead of Sanderson in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Sanderson’s share of searches among wallpaper worldwide moved from 8.6% to 14.2%, and its estimated monthly branded searches moved from 49.5K to 74K.
- Across the 12 months ending September 2026, Spoonflower’s share of searches among wallpaper worldwide moved from 19% to 21.1%, and its estimated monthly branded searches held steady at 110K.
How did search popularity change for wallpaper worldwide in September 2026?
2 changes
In September 2026, Sanderson gained share of searches among wallpaper worldwide, from 10% to 14.2%.
In September 2026, Spoonflower lost share of searches among wallpaper worldwide, from 22.2% to 21.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Sanderson’s and Spoonflower’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Sanderson
1 branded search term
- sanderson
Spoonflower
1 branded search term
- spoonflower
Other head-to-heads among wallpaper
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