How popular isSpoonflower?
In September 2026, people searched for Spoonflower by name about 110,000 times worldwide, about the same as the previous year. These searches made up 21.1% of all global wallpaper searches, placing Spoonflower second out of seven brands. When we asked both ChatGPT and Google AI Overviews about wallpaper, Spoonflower appeared in three of the five answers.
Spoonflower is the second most searched of 7 competitors.
Farrow & BallShare of searches 59.5%Mentioned in 0 of 5 AI answers
SpoonflowerShare of searches 21.1%Mentioned in 3 of 5 AI answers- SandersonShare of searches 14.2%Mentioned in 0 of 5 AI answers
Graham & BrownShare of searches 2.6%Mentioned in 1 of 5 AI answers
Cole & SonShare of searches 1.5%Mentioned in 1 of 5 AI answers
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Top wallpaper in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Spoonflower was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Spoonflower3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Graham & Brown1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cole & Son1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Farrow & Ball0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sanderson0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Arthouse0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Superfresco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about wallpaper
5 answers
Asked ChatGPT
“Which wallpaper should I buy?”
Asked ChatGPT
“What are the best wallpaper brands?”
Asked ChatGPT
“What's the best wallpaper for bedrooms?”
Searched Google, AI Overview
“wallpaper”
Searched Google, AI Overview
“peel and stick wallpaper”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which wallpaper compete with Spoonflower?
Share of searches by month for Farrow & Ball, Spoonflower, Sanderson, Graham & Brown. The figures are in the table below the chart.
View monthly share of searches table
| Month | Farrow & Ball | Spoonflower | Sanderson | Graham & Brown | Cole & Son | Arthouse | Superfresco |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 66.3% | 19% | 8.6% | 3.3% | 1.7% | 0.5% | 0.62% |
| Nov 2025 | 62% | 21.8% | 8% | 5.3% | 1.9% | 0.47% | 0.57% |
| Dec 2025 | 56.1% | 24.1% | 13.2% | 3.6% | 1.8% | 0.43% | 0.77% |
| Jan 2026 | 62.2% | 22.1% | 9.9% | 3.3% | 1.6% | 0.47% | 0.47% |
| Feb 2026 | 62.2% | 21.8% | 9.8% | 3.1% | 1.9% | 0.58% | 0.58% |
| Mar 2026 | 59.2% | 25.5% | 9.4% | 3% | 1.8% | 0.45% | 0.68% |
| Apr 2026 | 59.7% | 25.7% | 9.4% | 2.6% | 1.5% | 0.46% | 0.55% |
| May 2026 | 57.9% | 24.9% | 11.2% | 3.1% | 1.8% | 0.54% | 0.66% |
| Jun 2026 | 59.2% | 25.5% | 9.4% | 3.1% | 1.8% | 0.44% | 0.56% |
| Jul 2026 | 58.3% | 25.1% | 11.3% | 2.5% | 1.8% | 0.43% | 0.66% |
| Aug 2026 | 62.7% | 22.2% | 10% | 2.7% | 1.3% | 0.48% | 0.58% |
| Sep 2026 | 59.5% | 21.1% | 14.2% | 2.6% | 1.5% | 0.56% | 0.56% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.5% | 311K | 0% | -3.2 points | |
| 2, held 2nd | 21.1% | 110K | 0% | -1.1 points | |
| 3, held 3rd | 14.2% | 74K | +49.5% | +4.2 points | |
| 4, held 4th | 2.6% | 13.5K | 0% | -0.1 points | |
| 5, held 5th | 1.5% | 8.1K | +21.1% | +0.2 points | |
| 6, moved from 7th to 6th | 0.56% | 2.9K | +20.8% | +0.1 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 0.56% | 2.9K | 0% | 0 pointsmoved from 6th to 7th |
59.5%
Held 1st. 311K estimated branded searches, 0% vs prior month. Share -3.2 points.
21.1%
Held 2nd. 110K estimated branded searches, 0% vs prior month. Share -1.1 points.
14.2%
Held 3rd. 74K estimated branded searches, +49.5% vs prior month. Share +4.2 points.
2.6%
Held 4th. 13.5K estimated branded searches, 0% vs prior month. Share -0.1 points.
1.5%
Held 5th. 8.1K estimated branded searches, +21.1% vs prior month. Share +0.2 points.
6.
Arthouse0.56%
Moved from 7th to 6th. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.1 points.
0.56%
Moved from 6th to 7th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Spoonflower and its closest rivals
Every comparison with Spoonflower
6 comparisons
How has branded search demand for Spoonflower changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Spoonflower worldwide held steady at 110K.
- Across the 12 months ending September 2026, Spoonflower’s share of searches among wallpaper worldwide increased from 19% to 21.1%.
- Across the 12 months ending September 2026, Spoonflower’s share of searches among wallpaper worldwide peaked at 25.7% in April 2026 and was lowest at 19% in October 2025.
How did search popularity change for wallpaper worldwide in September 2026?
6 changes
In September 2026, Sanderson gained share of searches among wallpaper worldwide, from 10% to 14.2%.
In September 2026, Farrow & Ball lost share of searches among wallpaper worldwide, from 62.7% to 59.5%.
In September 2026, Spoonflower lost share of searches among wallpaper worldwide, from 22.2% to 21.1%.
In September 2026, Arthouse rose from 7th to 6th among wallpaper worldwide.
In September 2026, Superfresco fell from 6th to 7th among wallpaper worldwide.
Estimated monthly branded searches for Graham & Brown worldwide fell 29.7% over 12 measured months, from 19.2K to 13.5K in September 2026.
How are Spoonflower’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Spoonflower’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- spoonflower
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