Spoonflower vs Superfresco:Which is searched more?

Name: Spoonflower vs Superfresco: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Spoonflower had more branded searches than Superfresco among wallpaper worldwide. Spoonflower had about 110,000 branded searches, while Superfresco had 2,900. Spoonflower made up 21.1% of all wallpaper searches we track, and Superfresco accounted for 0.56%. These are worldwide searches for English-language branded terms.

Share of searches among wallpaper worldwide in September 2026Is Spoonflower or Superfresco more popular in search?

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Is Spoonflower or Superfresco more popular in search?

Compare the wallpaper people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Spoonflower and Superfresco among wallpaper worldwide, by month

Month	Farrow & Ball	Spoonflower	Sanderson	Graham & Brown	Cole & Son	Arthouse	Superfresco
Oct 2025	66.3%	19%	8.6%	3.3%	1.7%	0.5%	0.62%
Nov 2025	62%	21.8%	8%	5.3%	1.9%	0.47%	0.57%
Dec 2025	56.1%	24.1%	13.2%	3.6%	1.8%	0.43%	0.77%
Jan 2026	62.2%	22.1%	9.9%	3.3%	1.6%	0.47%	0.47%
Feb 2026	62.2%	21.8%	9.8%	3.1%	1.9%	0.58%	0.58%
Mar 2026	59.2%	25.5%	9.4%	3%	1.8%	0.45%	0.68%
Apr 2026	59.7%	25.7%	9.4%	2.6%	1.5%	0.46%	0.55%
May 2026	57.9%	24.9%	11.2%	3.1%	1.8%	0.54%	0.66%
Jun 2026	59.2%	25.5%	9.4%	3.1%	1.8%	0.44%	0.56%
Jul 2026	58.3%	25.1%	11.3%	2.5%	1.8%	0.43%	0.66%
Aug 2026	62.7%	22.2%	10%	2.7%	1.3%	0.48%	0.58%
Sep 2026	59.5%	21.1%	14.2%	2.6%	1.5%	0.56%	0.56%

How has the Spoonflower and Superfresco comparison changed over the last 12 months?

3 findings

Spoonflower was ahead of Superfresco in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Spoonflower’s share of searches among wallpaper worldwide moved from 19% to 21.1%, and its estimated monthly branded searches held steady at 110K.
Across the 12 months ending September 2026, Superfresco’s share of searches among wallpaper worldwide moved from 0.62% to 0.56%, and its estimated monthly branded searches moved from 3.6K to 2.9K.

How did search popularity change for wallpaper worldwide in September 2026?

2 changes

In September 2026, Spoonflower lost share of searches among wallpaper worldwide, from 22.2% to 21.1%.
In September 2026, Superfresco fell from 6th to 7th among wallpaper worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Spoonflower’s and Superfresco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.