How popular isCole & Son in search?
In August 2026, there were an estimated 6.7K branded searches for Cole & Son worldwide which is down 30.4% over the last 11 months. Cole & Son holds 2% estimated Share of Search among wallpaper worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Farrow & Ball77.3%- Sanderson15%
Graham & Brown4.1%
Cole & Son2%- Superfresco0.88%
Arthouse0.73%
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Which wallpaper compete with Cole & Son?
Share of Search by month for Farrow & Ball, Sanderson, Graham & Brown, Cole & Son. The figures are in the table below the chart.
View monthly share of search table
| Month | Farrow & Ball | Sanderson | Graham & Brown | Cole & Son | Superfresco | Arthouse |
|---|---|---|---|---|---|---|
| Oct 2025 | 78.8% | 12.4% | 4.8% | 2.4% | 0.9% | 0.72% |
| Nov 2025 | 79.2% | 10.2% | 6.8% | 2.4% | 0.73% | 0.61% |
| Dec 2025 | 74% | 17.4% | 4.7% | 2.4% | 1% | 0.56% |
| Jan 2026 | 76.5% | 14.8% | 4.9% | 2.3% | 0.71% | 0.71% |
| Feb 2026 | 79.6% | 12.6% | 4% | 2.4% | 0.74% | 0.74% |
| Mar 2026 | 79.5% | 12.6% | 4% | 2.4% | 0.91% | 0.61% |
| Apr 2026 | 77.2% | 14.8% | 4% | 2.4% | 0.87% | 0.72% |
| May 2026 | 77% | 14.9% | 4.1% | 2.4% | 0.87% | 0.72% |
| Jun 2026 | 76.1% | 14.6% | 4.9% | 2.8% | 0.87% | 0.69% |
| Jul 2026 | 77.8% | 15% | 3.3% | 2.4% | 0.88% | 0.58% |
| Aug 2026 | 77.3% | 15% | 4.1% | 2% | 0.88% | 0.73% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 77.3% | 256K | 0% | -0.4 points | |
| 2, held 2nd | 15% | 49.5K | 0% | -0.1 points | |
| 3, held 3rd | 4.1% | 13.5K | +22.7% | +0.7 points | |
| 4, held 4th | 2% | 6.7K | -15.2% | -0.4 points | |
| 5, held 5th | 0.88% | 2.9K | 0% | 0 points | |
| 6, held 6th | 0.73% | 2.4K | +26.3% | +0.1 points |
77.3%
Held 1st. 256K estimated branded searches, 0% vs prior month. Share -0.4 points.
15%
Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share -0.1 points.
4.1%
Held 3rd. 13.5K estimated branded searches, +22.7% vs prior month. Share +0.7 points.
2%
Held 4th. 6.7K estimated branded searches, -15.2% vs prior month. Share -0.4 points.
0.88%
Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Arthouse0.73%
Held 6th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.1 points.
Compare search popularity between Cole & Son and its closest rivals
Every comparison with Cole & Son
5 comparisons
How has branded search demand for Cole & Son changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Cole & Son worldwide fell from 9.6K to 6.7K.
- Across the 11 months ending August 2026, Cole & Son’s estimated Share of Search among wallpaper worldwide held steady, from 2.4% to 2%.
How did search popularity change for wallpaper worldwide in August 2026?
5 changes
In August 2026, Graham & Brown gained estimated Share of Search among wallpaper worldwide, from 3.3% to 4.1%.
Estimated monthly branded searches for Cole & Son worldwide fell 30.4% over 11 measured months, from 9.6K to 6.7K in August 2026.
Estimated monthly branded searches for Superfresco worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.
Estimated monthly branded searches for Farrow & Ball worldwide fell 19% over 11 measured months, from 316K to 256K in August 2026.
Estimated monthly branded searches for Arthouse worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.
How is Cole & Son measured?
Brandwave collects information about searches that people make online using Cole & Son’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- cole and son
- cole son
- coleson
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