Circuit vs Spoke Dispatch:Which is more popular?
In September 2026, Spoke Dispatch had more branded searches than Circuit among route optimisation platforms worldwide. Spoke Dispatch had about 1,900 branded searches, while Circuit had 70. Spoke Dispatch made up 5.5% of all route optimisation platform searches we track, and Circuit accounted for 0.2%. When we asked ChatGPT and Google AI Overviews about route optimisation platforms, Circuit and Spoke Dispatch each appeared in two of the five answers. Spoke Dispatch was mentioned before Circuit in every answer that named either.
Who do people search for more?
Spoke Dispatch, about 27 searches for every 1 for Circuit
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Spoke Dispatch, named ahead of Circuit in 2 of 2 answers
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Top route optimisation platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Circuit and Spoke Dispatch were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Spoke Dispatch was listed before Circuit in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
OptimoRoute1st
Route4Me2nd
Routific3rd- Spoke Dispatch4th
Onfleet5th
Circuit6th
Badger Maps–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Route4Me5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- OptimoRoute4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Routific3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Onfleet2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Spoke Dispatch2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Circuit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Badger Maps0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about route optimisation platforms
5 answers
Asked ChatGPT
“Which route optimisation platform should I use?”
Asked ChatGPT
“What are the best route optimisation platforms?”
Asked ChatGPT
“What's the best route optimisation platform for delivery routes?”
Searched Google, AI Overview
“route optimisation software”
Searched Google, AI Overview
“route planning software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Circuit or Spoke Dispatch more popular in search?
This chart shows how often people search Google for Circuit and Spoke Dispatch by name. Each line represents a brand's share of searches for all seven route optimisation platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Spoke Dispatch, Circuit. The figures are in the table below the chart.
View monthly share of searches table
| Month | OptimoRoute | Onfleet | Badger Maps | Routific | Route4Me | Spoke Dispatch | Circuit |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.6% | 22.6% | 15.1% | 15.1% | 18.5% | 0.48% | 0.59% |
| Nov 2025 | 29.8% | 24.4% | 13.3% | 13.3% | 16.3% | 2.5% | 0.42% |
| Dec 2025 | 24.8% | 24.8% | 13.5% | 16.6% | 16.6% | 3.3% | 0.43% |
| Jan 2026 | 23.9% | 23.9% | 16% | 13.1% | 19.6% | 3.1% | 0.34% |
| Feb 2026 | 25.4% | 25.4% | 13.9% | 13.9% | 17% | 4.1% | 0.28% |
| Mar 2026 | 28.6% | 23.4% | 15.6% | 12.8% | 15.6% | 3.8% | 0.26% |
| Apr 2026 | 28.6% | 23.4% | 15.6% | 12.8% | 15.6% | 3.8% | 0.26% |
| May 2026 | 30.3% | 24.8% | 13.5% | 13.5% | 13.5% | 4% | 0.35% |
| Jun 2026 | 32.4% | 21.7% | 14.4% | 14.4% | 11.8% | 5.1% | 0.24% |
| Jul 2026 | 28.8% | 23.6% | 15.7% | 15.7% | 10.5% | 5.5% | 0.26% |
| Aug 2026 | 29% | 23.7% | 15.8% | 12.9% | 12.9% | 5.6% | 0.26% |
| Sep 2026 | 35% | 23.4% | 12.7% | 12.7% | 10.4% | 5.5% | 0.2% |
How has the Circuit and Spoke Dispatch comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Spoke Dispatch took it in November 2025.
- Across the 12 months ending September 2026, Circuit’s share of searches among route optimisation platforms worldwide moved from 0.59% to 0.2%, and its estimated monthly branded searches moved from 260 to 70.
- Across the 12 months ending September 2026, Spoke Dispatch’s share of searches among route optimisation platforms worldwide moved from 0.48% to 5.5%, and its estimated monthly branded searches moved from 210 to 1.9K.
How did search popularity change for route optimisation platforms worldwide in September 2026?
2 changes
Estimated monthly branded searches for Spoke Dispatch worldwide rose 804.8% over 12 measured months, from 210 to 1.9K in September 2026.
Estimated monthly branded searches for Circuit worldwide fell 73.1% over 12 measured months, from 260 to 70 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Circuit’s and Spoke Dispatch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Circuit
1 branded search term
- circuit delivery
Spoke Dispatch
1 branded search term
- spoke dispatch
Other head-to-heads among route optimisation platforms
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