Brandwave

Onfleet vs OptimoRoute:Which is more popular?

In September 2026, OptimoRoute had more branded searches than Onfleet among route optimisation platforms worldwide. OptimoRoute had about 12,100 branded searches, while Onfleet had 8,100. OptimoRoute made up 35% of all route optimisation platform searches we track, and Onfleet accounted for 23.4%. When we asked ChatGPT and Google AI Overviews about route optimisation platforms, OptimoRoute appeared in four of the five answers and Onfleet in two. OptimoRoute was mentioned before Onfleet in every answer.

Among route optimisation platforms worldwide in September 2026

Who do people search for more?

OptimoRoute, about 49% more searches than Onfleet

OptimoRoute 12.1K searchesOnfleet 8.1K searches

Who does AI mention more?

OptimoRoute, mentioned in 4 of 5 answers, Onfleet in 2

OptimoRoute in 4 of 5Onfleet in 2 of 5

Who does AI recommend more?

OptimoRoute, named ahead of Onfleet in every answer

OptimoRoute first in 4Onfleet never first

Follow Onfleet vs OptimoRoute and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top route optimisation platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, OptimoRoute was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Onfleet was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. OptimoRoute was listed before Onfleet in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OptimoRoute1st
  2. Route4Me2nd
  3. Routific3rd
  4. Spoke Dispatch4th
  5. Onfleet5th
  6. Circuit6th
  7. Badger Maps–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Route4Me5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • OptimoRoute4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Routific3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Onfleet2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Spoke Dispatch2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Circuit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Badger Maps0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about route optimisation platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Onfleet or OptimoRoute more popular in search?

This chart shows how often people search Google for Onfleet and OptimoRoute by name. Each line represents a brand's share of searches for all seven route optimisation platforms we track, month by month, from English-language searches worldwide.

Onfleet and OptimoRoute among route optimisation platforms worldwide, by month

Share of searches by month for OptimoRoute, Onfleet. The figures are in the table below the chart.

View monthly share of searches table
MonthOptimoRouteOnfleetBadger MapsRoutificRoute4MeSpoke DispatchCircuit
Oct 202527.6%22.6%15.1%15.1%18.5%0.48%0.59%
Nov 202529.8%24.4%13.3%13.3%16.3%2.5%0.42%
Dec 202524.8%24.8%13.5%16.6%16.6%3.3%0.43%
Jan 202623.9%23.9%16%13.1%19.6%3.1%0.34%
Feb 202625.4%25.4%13.9%13.9%17%4.1%0.28%
Mar 202628.6%23.4%15.6%12.8%15.6%3.8%0.26%
Apr 202628.6%23.4%15.6%12.8%15.6%3.8%0.26%
May 202630.3%24.8%13.5%13.5%13.5%4%0.35%
Jun 202632.4%21.7%14.4%14.4%11.8%5.1%0.24%
Jul 202628.8%23.6%15.7%15.7%10.5%5.5%0.26%
Aug 202629%23.7%15.8%12.9%12.9%5.6%0.26%
Sep 202635%23.4%12.7%12.7%10.4%5.5%0.2%

How has the Onfleet and OptimoRoute comparison changed over the last 12 months?

3 findings

How did search popularity change for route optimisation platforms worldwide in September 2026?

2 changes
  1. In September 2026, OptimoRoute gained share of searches among route optimisation platforms worldwide, from 29% to 35%.

  2. Estimated monthly branded searches for Onfleet worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Onfleet’s and OptimoRoute’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Onfleet

1 branded search term

  • onfleet

OptimoRoute

1 branded search term

  • optimoroute

How the Brand Demand Index is measured

Other head-to-heads among route optimisation platforms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.