Brandwave

How popular isOnfleet?

In September 2026, people searched for Onfleet by name about 8,100 times worldwide, an 18.2% decrease from the previous year. These searches made up 23.4% of all global route optimisation platform searches, placing Onfleet second out of seven platforms. When we asked both ChatGPT and Google AI Overviews about route optimisation platforms, Onfleet appeared in two of the five answers and was the fifth most recommended of the seven.

Search and AI answers in September 2026

Onfleet is the second most searched of 7 competitors and the fifth most recommended in AI answers.

  1. OptimoRouteShare of searches 35%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. OnfleetShare of searches 23.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. Badger MapsShare of searches 12.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. RoutificShare of searches 12.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. Route4MeShare of searches 10.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd

+2 more

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Top route optimisation platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Onfleet was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Onfleet is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OptimoRoute1st
  2. Route4Me2nd
  3. Routific3rd
  4. Spoke Dispatch4th
  5. Onfleet5th
  6. Circuit6th
  7. Badger Maps–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Route4Me5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • OptimoRoute4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Routific3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Onfleet2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Spoke Dispatch2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Circuit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Badger Maps0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about route optimisation platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which route optimisation platforms compete with Onfleet?

Onfleet against route optimisation platforms worldwide, by month

Share of searches by month for OptimoRoute, Onfleet, Badger Maps, Routific, Route4Me, Spoke Dispatch. The figures are in the table below the chart.

View monthly share of searches table
MonthOptimoRouteOnfleetBadger MapsRoutificRoute4MeSpoke DispatchCircuit
Oct 202527.6%22.6%15.1%15.1%18.5%0.48%0.59%
Nov 202529.8%24.4%13.3%13.3%16.3%2.5%0.42%
Dec 202524.8%24.8%13.5%16.6%16.6%3.3%0.43%
Jan 202623.9%23.9%16%13.1%19.6%3.1%0.34%
Feb 202625.4%25.4%13.9%13.9%17%4.1%0.28%
Mar 202628.6%23.4%15.6%12.8%15.6%3.8%0.26%
Apr 202628.6%23.4%15.6%12.8%15.6%3.8%0.26%
May 202630.3%24.8%13.5%13.5%13.5%4%0.35%
Jun 202632.4%21.7%14.4%14.4%11.8%5.1%0.24%
Jul 202628.8%23.6%15.7%15.7%10.5%5.5%0.26%
Aug 202629%23.7%15.8%12.9%12.9%5.6%0.26%
Sep 202635%23.4%12.7%12.7%10.4%5.5%0.2%

  1. 1.OptimoRoute

    35%

    Held 1st. 12.1K estimated branded searches, +22.2% vs prior month. Share +6 points.

  2. 2.Onfleet

    23.4%

    Held 2nd. 8.1K estimated branded searches, 0% vs prior month. Share -0.3 points.

  3. 3.Badger Maps

    12.7%

    Held 3rd. 4.4K estimated branded searches, -18.5% vs prior month. Share -3.1 points.

  4. 4.Routific

    12.7%

    Moved from 5th to 4th. 4.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Route4Me

    10.4%

    Moved from 4th to 5th. 3.6K estimated branded searches, -18.2% vs prior month. Share -2.5 points.

  6. 6.Spoke Dispatch

    5.5%

    Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Circuit

    0.2%

    Held 7th. 70 estimated branded searches, -22.2% vs prior month. Share -0.1 points.

Compare popularity between Onfleet and its closest rivals

Every comparison with Onfleet

10 comparisons

How has branded search demand for Onfleet changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Onfleet worldwide fell from 9.9K to 8.1K.
  • Across the 12 months ending September 2026, Onfleet’s share of searches among route optimisation platforms worldwide increased from 22.6% to 23.4%.
  • Across the 12 months ending September 2026, Onfleet’s share of searches among route optimisation platforms worldwide peaked at 25.4% in February 2026 and was lowest at 21.7% in June 2026.

How did search popularity change for route optimisation platforms worldwide in September 2026?

6 changes

  1. In September 2026, OptimoRoute gained share of searches among route optimisation platforms worldwide, from 29% to 35%.

  2. In September 2026, Badger Maps lost share of searches among route optimisation platforms worldwide, from 15.8% to 12.7%.

  3. In September 2026, Route4Me lost share of searches among route optimisation platforms worldwide, from 12.9% to 10.4%.

  4. In September 2026, Routific rose from 5th to 4th among route optimisation platforms worldwide.

  5. Estimated monthly branded searches for Spoke Dispatch worldwide rose 804.8% over 12 measured months, from 210 to 1.9K in September 2026.

  6. Estimated monthly branded searches for Circuit worldwide fell 73.1% over 12 measured months, from 260 to 70 in September 2026.

How are Onfleet’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Onfleet’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • onfleet

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How the Brand Demand Index is measured

Where does Onfleet compete?

Onfleet is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Last mile delivery platforms3rd of 816.7%Show ranking
Route optimisation platforms2nd of 723.4%Shown above
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