Brandwave

Onfleet vs Routific:Which is more popular?

In September 2026, Onfleet had more branded searches than Routific among route optimisation platforms worldwide. Onfleet had about 8,100 branded searches, while Routific had 4,400. Onfleet made up 23.4% of all route optimisation platform searches we track, and Routific accounted for 12.7%. When we asked ChatGPT and Google AI Overviews about route optimisation platforms, Routific appeared in three of the five answers and Onfleet in two. Routific was mentioned before Onfleet in two out of three answers that named either.

Among route optimisation platforms worldwide in September 2026

Who do people search for more?

Onfleet, about 84% more searches than Routific

Onfleet 8.1K searchesRoutific 4.4K searches

Who does AI mention more?

Routific, mentioned in 3 of 5 answers, Onfleet in 2

Routific in 3 of 5Onfleet in 2 of 5

Who does AI recommend more?

Routific, named ahead of Onfleet in 2 of 3 answers

Routific first in 2Onfleet first in 1

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Top route optimisation platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Routific was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Onfleet was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Routific was listed before Onfleet in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OptimoRoute1st
  2. Route4Me2nd
  3. Routific3rd
  4. Spoke Dispatch4th
  5. Onfleet5th
  6. Circuit6th
  7. Badger Maps–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Route4Me5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • OptimoRoute4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Routific3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Onfleet2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Spoke Dispatch2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Circuit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Badger Maps0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about route optimisation platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Onfleet or Routific more popular in search?

This chart shows how often people search Google for Onfleet and Routific by name. Each line represents a brand's share of searches for all seven route optimisation platforms we track, month by month, from English-language searches worldwide.

Onfleet and Routific among route optimisation platforms worldwide, by month

Share of searches by month for Onfleet, Routific. The figures are in the table below the chart.

View monthly share of searches table
MonthOptimoRouteOnfleetBadger MapsRoutificRoute4MeSpoke DispatchCircuit
Oct 202527.6%22.6%15.1%15.1%18.5%0.48%0.59%
Nov 202529.8%24.4%13.3%13.3%16.3%2.5%0.42%
Dec 202524.8%24.8%13.5%16.6%16.6%3.3%0.43%
Jan 202623.9%23.9%16%13.1%19.6%3.1%0.34%
Feb 202625.4%25.4%13.9%13.9%17%4.1%0.28%
Mar 202628.6%23.4%15.6%12.8%15.6%3.8%0.26%
Apr 202628.6%23.4%15.6%12.8%15.6%3.8%0.26%
May 202630.3%24.8%13.5%13.5%13.5%4%0.35%
Jun 202632.4%21.7%14.4%14.4%11.8%5.1%0.24%
Jul 202628.8%23.6%15.7%15.7%10.5%5.5%0.26%
Aug 202629%23.7%15.8%12.9%12.9%5.6%0.26%
Sep 202635%23.4%12.7%12.7%10.4%5.5%0.2%

How has the Onfleet and Routific comparison changed over the last 12 months?

3 findings

How did search popularity change for route optimisation platforms worldwide in September 2026?

2 changes
  1. In September 2026, Routific rose from 5th to 4th among route optimisation platforms worldwide.

  2. Estimated monthly branded searches for Onfleet worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Onfleet’s and Routific’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Onfleet

1 branded search term

  • onfleet

Routific

1 branded search term

  • routific

How the Brand Demand Index is measured

Other head-to-heads among route optimisation platforms

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