Badger Maps vs OptimoRoute:Which is more popular?
In September 2026, OptimoRoute had more branded searches than Badger Maps among route optimisation platforms worldwide. OptimoRoute had about 12,100 branded searches, while Badger Maps had 4,400. OptimoRoute made up 35% of all route optimisation platform searches we track, and Badger Maps accounted for 12.7%. When we asked ChatGPT and Google AI Overviews about route optimisation platforms, OptimoRoute appeared in four of the five answers and Badger Maps in none.
Who do people search for more?
OptimoRoute, about 3 searches for every 1 for Badger Maps
Who does AI mention more?
OptimoRoute, mentioned in 4 of 5 answers, Badger Maps in 0
Who does AI recommend more?
OptimoRoute, the only one of the two named
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Top route optimisation platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, OptimoRoute was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Badger Maps did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- OptimoRoute1st
Route4Me2nd
Routific3rd- Spoke Dispatch4th
Onfleet5th
Circuit6th
Badger Maps–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Route4Me5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- OptimoRoute4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Routific3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Onfleet2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Spoke Dispatch2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Circuit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Badger Maps0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about route optimisation platforms
5 answers
Asked ChatGPT
“Which route optimisation platform should I use?”
Asked ChatGPT
“What are the best route optimisation platforms?”
Asked ChatGPT
“What's the best route optimisation platform for delivery routes?”
Searched Google, AI Overview
“route optimisation software”
Searched Google, AI Overview
“route planning software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Badger Maps or OptimoRoute more popular in search?
This chart shows how often people search Google for Badger Maps and OptimoRoute by name. Each line represents a brand's share of searches for all seven route optimisation platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for OptimoRoute, Badger Maps. The figures are in the table below the chart.
View monthly share of searches table
| Month | OptimoRoute | Onfleet | Badger Maps | Routific | Route4Me | Spoke Dispatch | Circuit |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.6% | 22.6% | 15.1% | 15.1% | 18.5% | 0.48% | 0.59% |
| Nov 2025 | 29.8% | 24.4% | 13.3% | 13.3% | 16.3% | 2.5% | 0.42% |
| Dec 2025 | 24.8% | 24.8% | 13.5% | 16.6% | 16.6% | 3.3% | 0.43% |
| Jan 2026 | 23.9% | 23.9% | 16% | 13.1% | 19.6% | 3.1% | 0.34% |
| Feb 2026 | 25.4% | 25.4% | 13.9% | 13.9% | 17% | 4.1% | 0.28% |
| Mar 2026 | 28.6% | 23.4% | 15.6% | 12.8% | 15.6% | 3.8% | 0.26% |
| Apr 2026 | 28.6% | 23.4% | 15.6% | 12.8% | 15.6% | 3.8% | 0.26% |
| May 2026 | 30.3% | 24.8% | 13.5% | 13.5% | 13.5% | 4% | 0.35% |
| Jun 2026 | 32.4% | 21.7% | 14.4% | 14.4% | 11.8% | 5.1% | 0.24% |
| Jul 2026 | 28.8% | 23.6% | 15.7% | 15.7% | 10.5% | 5.5% | 0.26% |
| Aug 2026 | 29% | 23.7% | 15.8% | 12.9% | 12.9% | 5.6% | 0.26% |
| Sep 2026 | 35% | 23.4% | 12.7% | 12.7% | 10.4% | 5.5% | 0.2% |
How has the Badger Maps and OptimoRoute comparison changed over the last 12 months?
3 findings
- OptimoRoute was ahead of Badger Maps in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Badger Maps’ share of searches among route optimisation platforms worldwide moved from 15.1% to 12.7%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
- Across the 12 months ending September 2026, OptimoRoute’s share of searches among route optimisation platforms worldwide moved from 27.6% to 35%, and its estimated monthly branded searches held steady at 12.1K.
How did search popularity change for route optimisation platforms worldwide in September 2026?
2 changes
In September 2026, OptimoRoute gained share of searches among route optimisation platforms worldwide, from 29% to 35%.
In September 2026, Badger Maps lost share of searches among route optimisation platforms worldwide, from 15.8% to 12.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Badger Maps’ and OptimoRoute’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Badger Maps
1 branded search term
- badger maps
OptimoRoute
1 branded search term
- optimoroute
Other head-to-heads among route optimisation platforms
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