Brandwave

Onfleet vs Spoke Dispatch:Which is more popular?

In September 2026, Onfleet had more branded searches than Spoke Dispatch among route optimisation platforms worldwide. Onfleet had about 8,100 branded searches, while Spoke Dispatch had 1,900. Onfleet made up 23.4% of all route optimisation platform searches we track, and Spoke Dispatch accounted for 5.5%. When we asked ChatGPT and Google AI Overviews about route optimisation platforms, Onfleet and Spoke Dispatch each appeared in two of the five answers. Onfleet was mentioned before Spoke Dispatch in two out of three answers that named either.

Among route optimisation platforms worldwide in September 2026

Who do people search for more?

Onfleet, about 4 searches for every 1 for Spoke Dispatch

Onfleet 8.1K searchesSpoke Dispatch 1.9K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Onfleet in 2 of 5Spoke Dispatch in 2 of 5

Who does AI recommend more?

Onfleet, named ahead of Spoke Dispatch in 2 of 3 answers

Onfleet first in 2Spoke Dispatch first in 1

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Top route optimisation platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Onfleet and Spoke Dispatch were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Onfleet was listed before Spoke Dispatch in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OptimoRoute1st
  2. Route4Me2nd
  3. Routific3rd
  4. Spoke Dispatch4th
  5. Onfleet5th
  6. Circuit6th
  7. Badger Maps–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Route4Me5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • OptimoRoute4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Routific3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Onfleet2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Spoke Dispatch2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Circuit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Badger Maps0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about route optimisation platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Onfleet or Spoke Dispatch more popular in search?

This chart shows how often people search Google for Onfleet and Spoke Dispatch by name. Each line represents a brand's share of searches for all seven route optimisation platforms we track, month by month, from English-language searches worldwide.

Onfleet and Spoke Dispatch among route optimisation platforms worldwide, by month

Share of searches by month for Onfleet, Spoke Dispatch. The figures are in the table below the chart.

View monthly share of searches table
MonthOptimoRouteOnfleetBadger MapsRoutificRoute4MeSpoke DispatchCircuit
Oct 202527.6%22.6%15.1%15.1%18.5%0.48%0.59%
Nov 202529.8%24.4%13.3%13.3%16.3%2.5%0.42%
Dec 202524.8%24.8%13.5%16.6%16.6%3.3%0.43%
Jan 202623.9%23.9%16%13.1%19.6%3.1%0.34%
Feb 202625.4%25.4%13.9%13.9%17%4.1%0.28%
Mar 202628.6%23.4%15.6%12.8%15.6%3.8%0.26%
Apr 202628.6%23.4%15.6%12.8%15.6%3.8%0.26%
May 202630.3%24.8%13.5%13.5%13.5%4%0.35%
Jun 202632.4%21.7%14.4%14.4%11.8%5.1%0.24%
Jul 202628.8%23.6%15.7%15.7%10.5%5.5%0.26%
Aug 202629%23.7%15.8%12.9%12.9%5.6%0.26%
Sep 202635%23.4%12.7%12.7%10.4%5.5%0.2%

How has the Onfleet and Spoke Dispatch comparison changed over the last 12 months?

3 findings

How did search popularity change for route optimisation platforms worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Spoke Dispatch worldwide rose 804.8% over 12 measured months, from 210 to 1.9K in September 2026.

  2. Estimated monthly branded searches for Onfleet worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Onfleet’s and Spoke Dispatch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Onfleet

1 branded search term

  • onfleet

Spoke Dispatch

1 branded search term

  • spoke dispatch

How the Brand Demand Index is measured

Other head-to-heads among route optimisation platforms

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