Badger Maps vs Onfleet:Which is more popular?
In September 2026, Onfleet had more branded searches than Badger Maps among route optimisation platforms worldwide. Onfleet had about 8,100 branded searches, while Badger Maps had 4,400. Onfleet made up 23.4% of all route optimisation platform searches we track, and Badger Maps accounted for 12.7%. When we asked ChatGPT and Google AI Overviews about route optimisation platforms, Onfleet appeared in two of the five answers and Badger Maps in none.
Who do people search for more?
Onfleet, about 84% more searches than Badger Maps
Who does AI mention more?
Onfleet, mentioned in 2 of 5 answers, Badger Maps in 0
Who does AI recommend more?
Onfleet, the only one of the two named
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Top route optimisation platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Onfleet was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Badger Maps did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
OptimoRoute1st
Route4Me2nd
Routific3rd- Spoke Dispatch4th
- Onfleet5th
Circuit6th
Badger Maps–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Route4Me5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- OptimoRoute4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Routific3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Onfleet2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Spoke Dispatch2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Circuit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Badger Maps0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about route optimisation platforms
5 answers
Asked ChatGPT
“Which route optimisation platform should I use?”
Asked ChatGPT
“What are the best route optimisation platforms?”
Asked ChatGPT
“What's the best route optimisation platform for delivery routes?”
Searched Google, AI Overview
“route optimisation software”
Searched Google, AI Overview
“route planning software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Badger Maps or Onfleet more popular in search?
This chart shows how often people search Google for Badger Maps and Onfleet by name. Each line represents a brand's share of searches for all seven route optimisation platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Onfleet, Badger Maps. The figures are in the table below the chart.
View monthly share of searches table
| Month | OptimoRoute | Onfleet | Badger Maps | Routific | Route4Me | Spoke Dispatch | Circuit |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.6% | 22.6% | 15.1% | 15.1% | 18.5% | 0.48% | 0.59% |
| Nov 2025 | 29.8% | 24.4% | 13.3% | 13.3% | 16.3% | 2.5% | 0.42% |
| Dec 2025 | 24.8% | 24.8% | 13.5% | 16.6% | 16.6% | 3.3% | 0.43% |
| Jan 2026 | 23.9% | 23.9% | 16% | 13.1% | 19.6% | 3.1% | 0.34% |
| Feb 2026 | 25.4% | 25.4% | 13.9% | 13.9% | 17% | 4.1% | 0.28% |
| Mar 2026 | 28.6% | 23.4% | 15.6% | 12.8% | 15.6% | 3.8% | 0.26% |
| Apr 2026 | 28.6% | 23.4% | 15.6% | 12.8% | 15.6% | 3.8% | 0.26% |
| May 2026 | 30.3% | 24.8% | 13.5% | 13.5% | 13.5% | 4% | 0.35% |
| Jun 2026 | 32.4% | 21.7% | 14.4% | 14.4% | 11.8% | 5.1% | 0.24% |
| Jul 2026 | 28.8% | 23.6% | 15.7% | 15.7% | 10.5% | 5.5% | 0.26% |
| Aug 2026 | 29% | 23.7% | 15.8% | 12.9% | 12.9% | 5.6% | 0.26% |
| Sep 2026 | 35% | 23.4% | 12.7% | 12.7% | 10.4% | 5.5% | 0.2% |
How has the Badger Maps and Onfleet comparison changed over the last 12 months?
3 findings
- Onfleet was ahead of Badger Maps in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Badger Maps’ share of searches among route optimisation platforms worldwide moved from 15.1% to 12.7%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
- Across the 12 months ending September 2026, Onfleet’s share of searches among route optimisation platforms worldwide moved from 22.6% to 23.4%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
How did search popularity change for route optimisation platforms worldwide in September 2026?
2 changes
In September 2026, Badger Maps lost share of searches among route optimisation platforms worldwide, from 15.8% to 12.7%.
Estimated monthly branded searches for Onfleet worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Badger Maps’ and Onfleet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Badger Maps
1 branded search term
- badger maps
Onfleet
1 branded search term
- onfleet
Other head-to-heads among route optimisation platforms
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