Brandwave

Bunnings vs POLYWOOD:Which is more popular?

In September 2026, Bunnings had more branded searches than POLYWOOD among outdoor furniture brands worldwide. Bunnings had about 4.1 million branded searches, while POLYWOOD had 74,000. Bunnings made up 53.1% of all outdoor furniture brand searches we track, and POLYWOOD accounted for 0.96%. When we asked ChatGPT and Google AI Overviews about outdoor furniture brands, POLYWOOD appeared in all five answers and Bunnings in none.

Among outdoor furniture brands worldwide in September 2026

Who do people search for more?

Bunnings, about 55 searches for every 1 for POLYWOOD

Bunnings 4.1M searchesPOLYWOOD 74K searches

Who does AI mention more?

POLYWOOD, mentioned in every answer we collected

POLYWOOD in 5 of 5Bunnings in 0 of 5

Who does AI recommend more?

POLYWOOD, the only one of the two named

POLYWOOD first in 4Bunnings never named

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Top outdoor furniture brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, POLYWOOD appeared in all five answers. Bunnings did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. POLYWOOD1st
  2. Frontgate2nd
  3. Neighbor3rd
  4. Article4th
  5. Outer5th
  6. Pottery Barn6th
  7. Sunbrella7th
  8. Bunnings–
  9. Mitre 10–
  10. Freedom Furniture–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • POLYWOOD5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pottery Barn3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Article3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Frontgate3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sunbrella3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Outer2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Neighbor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bunnings0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mitre 100 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Freedom Furniture0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about outdoor furniture brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Bunnings or POLYWOOD more popular in search?

This chart shows how often people search Google for Bunnings and POLYWOOD by name. Each line represents a brand's share of searches for all 13 outdoor furniture brands we track, month by month, from English-language searches worldwide.

Bunnings and POLYWOOD among outdoor furniture brands worldwide, by month

Share of searches by month for Bunnings, POLYWOOD. The figures are in the table below the chart.

View monthly share of searches table
MonthBunningsPottery BarnMitre 10Freedom FurnitureArticleFrontgateKeterPOLYWOODHartmanSunbrellaKettlerOuterNeighbor
Oct 202557.2%25.6%9.4%2.3%1.4%1.5%0.69%0.57%0.57%0.31%0.38%0.04%0.02%
Nov 202550.1%33.6%8.2%2.5%1.5%2%0.61%0.5%0.41%0.22%0.33%0.03%0.02%
Dec 202558.1%26%9.5%1.9%1.2%1.3%0.47%0.38%0.7%0.17%0.31%0.01%0.01%
Jan 202653.8%29.5%8.9%2.2%1.6%1.5%0.65%0.53%0.8%0.24%0.44%0.02%0.02%
Feb 202653.8%29.5%8.8%1.8%1.6%1.4%0.8%0.8%0.65%0.36%0.44%0.03%0.03%
Mar 202652.6%28.8%8.6%2.1%1.6%1.7%1.2%1.4%0.78%0.52%0.52%0.08%0.06%
Apr 202654.7%24.5%9%2.2%1.6%2.2%1.5%2.2%0.66%0.66%0.54%0.1%0.07%
May 202649.3%26.9%9.9%3%1.8%2.4%1.6%2.4%0.73%0.89%0.73%0.12%0.1%
Jun 202651.1%27.9%8.4%3.1%1.9%1.7%1.4%2.1%0.76%0.92%0.62%0.07%0.08%
Jul 202648.9%32.7%8%2.4%1.8%1.6%1.1%1.3%0.72%0.72%0.59%0.05%0.07%
Aug 202647.8%32%9.6%2.4%2.1%1.9%1.1%1.3%0.71%0.58%0.47%0.06%0.05%
Sep 202653.1%29.1%8.7%2.1%1.9%1.8%0.96%0.96%0.53%0.43%0.35%0.04%0.03%

How has the Bunnings and POLYWOOD comparison changed over the last 12 months?

3 findings
  • Bunnings was ahead of POLYWOOD in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bunnings’ share of searches among outdoor furniture brands worldwide moved from 57.2% to 53.1%, and its estimated monthly branded searches moved from 5M to 4.1M.
  • Across the 12 months ending September 2026, POLYWOOD’s share of searches among outdoor furniture brands worldwide moved from 0.57% to 0.96%, and its estimated monthly branded searches moved from 49.5K to 74K.

How did search popularity change for outdoor furniture brands worldwide in September 2026?

2 changes
  1. In September 2026, Bunnings gained share of searches among outdoor furniture brands worldwide, from 47.8% to 53.1%.

  2. POLYWOOD’s share of searches among outdoor furniture brands worldwide has lost ground for 3 months in a row, from 2.1% to 0.96% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bunnings’ and POLYWOOD’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bunnings

1 branded search term

  • bunnings

POLYWOOD

1 branded search term

  • polywood

How the Brand Demand Index is measured

Other head-to-heads among outdoor furniture brands

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