Brandwave

Barletta vs Robalo:Which is more popular?

In September 2026, Robalo had more branded searches than Barletta among boat brands worldwide. Robalo had about 9,900 branded searches, while Barletta had 6,600. Robalo made up 4.5% of all boat brand searches we track, and Barletta accounted for 3%. When we asked ChatGPT and Google AI Overviews about boat brands, Barletta and Robalo each appeared in two of the five answers. Robalo was mentioned before Barletta in every answer that named either.

Among boat brands worldwide in September 2026

Who do people search for more?

Robalo, about 50% more searches than Barletta

Robalo 9.9K searchesBarletta 6.6K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Barletta in 2 of 5Robalo in 2 of 5

Who does AI recommend more?

Robalo, named ahead of Barletta in 2 of 2 answers

Robalo first in 2Barletta never first

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Top boat brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Barletta and Robalo were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Robalo was listed before Barletta in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Boston Whaler1st
  2. Grady-White2nd
  3. Bennington3rd
  4. Yellowfin4th
  5. Robalo5th
  6. Sea Ray6th
  7. Barletta7th
  8. Malibu8th
  9. MasterCraft9th
  10. Nautique10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Boston Whaler5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Grady-White4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bennington4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sea Ray3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yellowfin3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Malibu2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MasterCraft2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nautique2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Robalo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Barletta2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+1 more

See every answer about boat brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Barletta or Robalo more popular in search?

This chart shows how often people search Google for Barletta and Robalo by name. Each line represents a brand's share of searches for all 11 boat brands we track, month by month, from English-language searches worldwide.

Barletta and Robalo among boat brands worldwide, by month

Share of searches by month for Robalo, Barletta. The figures are in the table below the chart.

View monthly share of searches table
MonthBoston WhalerSea RayMalibuBaylinerGrady-WhiteMasterCraftBenningtonNautiqueRobaloBarlettaYellowfin
Oct 202532%19.9%9.7%6.5%6.5%5.3%5.3%4.4%4.4%2.4%3.6%
Nov 202532.3%21.9%9.8%6.6%6.6%4.4%3.6%3.6%4.4%2.4%4.4%
Dec 202532.2%20%12%6.6%8%4.4%3.6%3.6%3.6%1.6%4.4%
Jan 202630.1%21.2%11.3%6.1%6.1%5%5%4.1%4.1%2.7%4.1%
Feb 202632.6%19.6%9.6%6.4%6.4%5.2%5.2%4.3%4.3%2.9%3.5%
Mar 202630.2%18.8%11.3%6.2%6.2%4.1%4.1%3.4%4.1%4.1%7.5%
Apr 202630.8%19.2%9.4%7.7%6.3%6.3%5.1%3.4%4.2%3.4%4.2%
May 202634.1%17.4%8.5%7%5.7%5.7%5.7%3.8%3.8%4.6%3.8%
Jun 202630.7%18.4%9%7.4%6.1%7.4%6.1%4.9%4%3.3%2.7%
Jul 202629%18.1%10.9%7.3%7.3%7.3%4.9%4.9%4%3.2%3.2%
Aug 202630.2%21.3%9.2%6.2%7.5%6.2%4.1%5%4.1%3.4%2.8%
Sep 202632.8%18.9%10%6.7%6.7%5.5%4.5%4.5%4.5%3%3%

How has the Barletta and Robalo comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Barletta took it in May 2026, Robalo took it in June 2026.
  • Across the 12 months ending September 2026, Barletta’s share of searches among boat brands worldwide moved from 2.4% to 3%, and its estimated monthly branded searches moved from 4.4K to 6.6K.
  • Across the 12 months ending September 2026, Robalo’s share of searches among boat brands worldwide moved from 4.4% to 4.5%, and its estimated monthly branded searches moved from 8.1K to 9.9K.

How did search popularity change for boat brands worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Barletta worldwide rose 50% over 12 measured months, from 4.4K to 6.6K in September 2026.

  2. Estimated monthly branded searches for Robalo worldwide rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Barletta’s and Robalo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Barletta

1 branded search term

  • barletta pontoon

Robalo

1 branded search term

  • robalo boats

How the Brand Demand Index is measured

Other head-to-heads among boat brands

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