Dell vs Keychron:Which is more popular?
In September 2026, Dell had more branded searches than Keychron among wireless keyboard brands worldwide. Dell had about 1.5 million branded searches, while Keychron had 301,000. Dell made up 30.8% of all wireless keyboard brand searches we track, and Keychron accounted for 6.2%. When we asked ChatGPT and Google AI Overviews about wireless keyboard brands, Keychron appeared in all three answers and Dell in none.
Who do people search for more?
Dell, about 5 searches for every 1 for Keychron
Who does AI mention more?
Keychron, mentioned in every answer we collected
Who does AI recommend more?
Keychron, the only one of the two named
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Top wireless keyboard brands in ChatGPT and Google AI Overviews
In three ChatGPT questions, Keychron appeared in all three answers. Dell did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about wireless keyboard brands
3 answers
Asked ChatGPT
“Which wireless keyboard brand should I buy?”
Asked ChatGPT
“What are the best wireless keyboard brands?”
Asked ChatGPT
“What's the best wireless keyboard brand for a desk setup?”
Searched Google, AI Overview
“best wireless keyboard”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“wireless keyboard for pc”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Dell or Keychron more popular in search?
This chart shows how often people search Google for Dell and Keychron by name. Each line represents a brand's share of searches for all seven wireless keyboard brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Dell, Keychron. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dell | Logitech | Corsair | Razer | Keychron | NuPhy | HP |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.2% | 32.2% | 14.5% | 14.5% | 5.3% | 1.3% | 0.12% |
| Nov 2025 | 34.2% | 27.9% | 15.3% | 15.3% | 5.6% | 1.7% | 0.1% |
| Dec 2025 | 29.9% | 29.9% | 16.3% | 16.3% | 6% | 1.5% | 0.09% |
| Jan 2026 | 28.8% | 28.8% | 19.2% | 15.8% | 5.8% | 1.4% | 0.1% |
| Feb 2026 | 29.8% | 29.8% | 16.4% | 16.4% | 6% | 1.5% | 0.11% |
| Mar 2026 | 32.7% | 26.8% | 17.9% | 14.7% | 6.6% | 1.3% | 0.1% |
| Apr 2026 | 30.8% | 30.8% | 16.9% | 13.8% | 6.2% | 1.5% | 0.09% |
| May 2026 | 35.2% | 28.8% | 15.8% | 12.9% | 5.8% | 1.4% | 0.08% |
| Jun 2026 | 35.2% | 28.8% | 15.8% | 12.9% | 5.8% | 1.4% | 0.08% |
| Jul 2026 | 32.6% | 26.5% | 17.9% | 14.6% | 6.5% | 1.6% | 0.12% |
| Aug 2026 | 30.3% | 30.3% | 16.6% | 13.6% | 7.4% | 1.5% | 0.11% |
| Sep 2026 | 30.8% | 30.8% | 16.9% | 13.8% | 6.2% | 1.5% | 0.11% |
How has the Dell and Keychron comparison changed over the last 12 months?
3 findings
- Dell was ahead of Keychron in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dell’s share of searches among wireless keyboard brands worldwide moved from 32.2% to 30.8%, and its estimated monthly branded searches moved from 1.8M to 1.5M.
- Across the 12 months ending September 2026, Keychron’s share of searches among wireless keyboard brands worldwide moved from 5.3% to 6.2%, and its estimated monthly branded searches held steady at 301K.
How did search popularity change for wireless keyboard brands worldwide in September 2026?
2 changes
In September 2026, Keychron lost share of searches among wireless keyboard brands worldwide, from 7.4% to 6.2%.
Estimated monthly branded searches for Dell worldwide fell 18% over 12 measured months, from 1.8M to 1.5M in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Dell’s and Keychron’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among wireless keyboard brands
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