Brandwave

Dell vs Razer:Which is searched more?

In September 2026, Dell had more branded searches than Razer among wireless keyboard brands worldwide. Dell was estimated to have 2.3M branded searches compared to Razer’s 673K, and held a 43.5% Share of Search versus Razer’s 12.7%. These are worldwide searches for English-language branded terms.

Share of Search among wireless keyboard brands worldwide in September 2026Which is more popular in search, Dell or Razer?
Dell43.5%2.3M searches
vs
Razer12.7%673K searches

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Which is more popular in search, Dell or Razer?

Compare the wireless keyboard brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Dell and Razer among wireless keyboard brands worldwide, by month

Share of Search by month for Dell, Razer. The figures are in the table below the chart.

View monthly share of search table
MonthDellLogitechCorsairRazerHP
Oct 202543.1%29.9%13.4%13.4%0.11%
Nov 202544.3%26.6%14.5%14.5%0.1%
Dec 202539.6%28.8%15.7%15.7%0.09%
Jan 202639.4%27.3%18.2%14.9%0.1%
Feb 202640.9%28.1%15.4%15.4%0.1%
Mar 202643%25.7%17.1%14.1%0.09%
Apr 202642.1%28.9%15.9%13%0.08%
May 202645.4%27.3%15%12.3%0.08%
Jun 202645.4%27.3%15%12.3%0.08%
Jul 202644.2%25%16.9%13.8%0.11%
Aug 202643.5%28.3%15.5%12.7%0.1%
Sep 202643.5%28.3%15.5%12.7%0.1%

How has the Dell and Razer comparison changed over the last 12 months?

  • Dell was ahead of Razer in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Dell’s estimated Share of Search among wireless keyboard brands worldwide moved from 43.1% to 43.5%, and its estimated monthly branded searches moved from 2.6M to 2.3M.
  • Across the 12 months ending September 2026, Razer’s estimated Share of Search among wireless keyboard brands worldwide moved from 13.4% to 12.7%, and its estimated monthly branded searches moved from 823K to 673K.

How did search popularity change for wireless keyboard brands worldwide in September 2026?

  1. Estimated monthly branded searches for Razer worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026.

  2. Estimated monthly branded searches for Dell worldwide fell 12.5% over 12 measured months, from 2.6M to 2.3M in September 2026.

Other head-to-heads among wireless keyboard brands

How each brand is measured

Brandwave collects information about searches that people make online using Dell’s and Razer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dell

3 branded search terms

  • dell
  • dell laptop
  • dell monitor

Razer

1 branded search term

  • razer

How the Brand Demand Index is measured

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