Brandwave

Dell vs Logitech:Which is searched more?

In September 2026, Dell had more branded searches than Logitech among wireless keyboard brands worldwide. Dell was estimated to have 2.3M branded searches compared to Logitech’s 1.7M, and held a 38.4% Share of Search versus Logitech’s 28.7%. These are worldwide searches for English-language branded terms.

Share of Search among wireless keyboard brands worldwide in September 2026Which is more popular in search, Dell or Logitech?
Dell38.4%2.3M searches
vs
Logitech28.7%1.7M searches

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Which is more popular in search, Dell or Logitech?

Compare the wireless keyboard brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Dell and Logitech among wireless keyboard brands worldwide, by month

Share of Search by month for Dell, Logitech. The figures are in the table below the chart.

View monthly share of search table
MonthDellLogitechRazerCorsairHP
Oct 202538%30%15%12.3%4.7%
Nov 202539%27.5%16.2%13.2%4%
Dec 202534.6%29.5%17.3%14.2%4.4%
Jan 202634.5%28.2%16.6%16.3%4.3%
Feb 202635.3%29%16.8%13.7%5.2%
Mar 202637.5%26.8%15.5%15.3%4.8%
Apr 202636.8%29.4%14.3%14.2%5.3%
May 202640.2%28%13.9%13.6%4.2%
Jun 202640.5%27.9%13.8%13.7%4.2%
Jul 202638.9%25.8%15.5%15.2%4.6%
Aug 202638.3%28.7%14.7%14%4.3%
Sep 202638.4%28.7%14.5%14%4.3%

How has the Dell and Logitech comparison changed over the last 12 months?

  • Dell was ahead of Logitech in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Dell’s estimated Share of Search among wireless keyboard brands worldwide moved from 38% to 38.4%, and its estimated monthly branded searches moved from 2.6M to 2.3M.
  • Across the 12 months ending September 2026, Logitech’s estimated Share of Search among wireless keyboard brands worldwide moved from 30% to 28.7%, and its estimated monthly branded searches moved from 2.1M to 1.7M.

How did search popularity change for wireless keyboard brands worldwide in September 2026?

  1. Estimated monthly branded searches for Logitech worldwide fell 17.3% over 12 measured months, from 2.1M to 1.7M in September 2026.

  2. Estimated monthly branded searches for Dell worldwide fell 12.5% over 12 measured months, from 2.6M to 2.3M in September 2026.

Other head-to-heads among wireless keyboard brands

How each brand is measured

Brandwave collects information about searches that people make online using Dell’s and Logitech’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dell

3 branded search terms

  • dell
  • dell laptop
  • dell monitor

Logitech

6 branded search terms

  • gaming mouse logitech
  • logitech
  • logitech brio
  • logitech g pro
  • logitech webcam
  • webcam logitech

How the Brand Demand Index is measured

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