Hitachi vs Komatsu:Which is more popular?
In September 2026, Hitachi had more branded searches than Komatsu among wheel loader brands worldwide. Hitachi had about 1,000 branded searches, while Komatsu had 140. Hitachi made up 1.4% of all wheel loader brand searches we track, and Komatsu accounted for 0.19%. When we asked ChatGPT and Google AI Overviews about wheel loader brands, Komatsu appeared in three of the five answers and Hitachi in two. Komatsu was mentioned before Hitachi in every answer that named either.
Who do people search for more?
Hitachi, about 7 searches for every 1 for Komatsu
Who does AI mention more?
Komatsu, mentioned in 3 of 5 answers, Hitachi in 2
Who does AI recommend more?
Komatsu, named ahead of Hitachi in 3 of 3 answers
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Top wheel loader brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Komatsu was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Hitachi was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Komatsu was listed before Hitachi in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Case5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Caterpillar5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Volvo Construction Equipment3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Komatsu3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bobcat2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Hitachi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hyundai Construction Equipment0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Avant Tecno0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
JCB0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Doosan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about wheel loader brands
5 answers
Asked ChatGPT
“Which wheel loader brand should I buy?”
Asked ChatGPT
“What are the best wheel loader brands?”
Asked ChatGPT
“What's the best wheel loader brand for a construction site?”
Searched Google, AI Overview
“wheel loader for sale”
Searched Google, AI Overview
“small wheel loader”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Hitachi or Komatsu more popular in search?
This chart shows how often people search Google for Hitachi and Komatsu by name. Each line represents a brand's share of searches for all ten wheel loader brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Hitachi, Komatsu. The figures are in the table below the chart.
View monthly share of searches table
| Month | Volvo Construction Equipment | Hyundai Construction Equipment | Case | Bobcat | Avant Tecno | JCB | Caterpillar | Doosan | Hitachi | Komatsu |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.2% | 16.3% | 14.4% | 14.4% | 11.7% | 4.3% | 3.4% | 1.5% | 1.5% | 0.2% |
| Nov 2025 | 32.8% | 16.4% | 14.7% | 14.7% | 10.7% | 4.4% | 3.5% | 1.2% | 1.6% | 0.17% |
| Dec 2025 | 26.9% | 16.4% | 14.7% | 22% | 10.7% | 3.5% | 2.9% | 1.6% | 1.2% | 0.13% |
| Jan 2026 | 26.2% | 17.3% | 14.3% | 21.4% | 11.6% | 3.4% | 2.8% | 1.5% | 1.2% | 0.2% |
| Feb 2026 | 32.9% | 17.7% | 14.7% | 14.7% | 10.7% | 3.5% | 2.9% | 1.6% | 1.2% | 0.17% |
| Mar 2026 | 31.3% | 16.9% | 17.1% | 14% | 10.2% | 4.2% | 3.3% | 1.5% | 1.5% | 0.2% |
| Apr 2026 | 28.2% | 17.2% | 18.8% | 15.4% | 10.2% | 4.6% | 3% | 1.3% | 1.3% | 0.22% |
| May 2026 | 28.5% | 17.2% | 19% | 15.5% | 10.3% | 3.7% | 3.1% | 1.3% | 1.3% | 0.18% |
| Jun 2026 | 28.9% | 18.9% | 19.3% | 12.9% | 10.4% | 3.8% | 3.1% | 1.3% | 1.1% | 0.18% |
| Jul 2026 | 27.1% | 19.2% | 18.1% | 14.8% | 9.7% | 4.3% | 3.6% | 1.5% | 1.3% | 0.25% |
| Aug 2026 | 31.1% | 18.8% | 17% | 13.9% | 9.1% | 4.1% | 3.4% | 1.2% | 1.2% | 0.2% |
| Sep 2026 | 30.4% | 18.4% | 16.6% | 13.6% | 9.9% | 4.9% | 3.3% | 1.4% | 1.4% | 0.19% |
How has the Hitachi and Komatsu comparison changed over the last 12 months?
3 findings
- Hitachi was ahead of Komatsu in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hitachi’s share of searches among wheel loader brands worldwide moved from 1.5% to 1.4%, and its estimated monthly branded searches moved from 1.3K to 1K.
- Across the 12 months ending September 2026, Komatsu’s share of searches among wheel loader brands worldwide moved from 0.2% to 0.19%, and its estimated monthly branded searches moved from 170 to 140.
How did search popularity change for wheel loader brands worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hitachi’s and Komatsu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among wheel loader brands
- Volvo Construction Equipment vs Hyundai Construction Equipment: compare popularity
- Volvo Construction Equipment vs Case: compare popularity
- Volvo Construction Equipment vs Bobcat: compare popularity
- Volvo Construction Equipment vs Avant Tecno: compare popularity
- Hyundai Construction Equipment vs Case: compare popularity
- Hyundai Construction Equipment vs Bobcat: compare popularity
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