Brandwave

Case vs Volvo Construction Equipment:Which is more popular?

In September 2026, Volvo Construction Equipment had more branded searches than Case among wheel loader brands worldwide. Volvo Construction Equipment had about 22,200 branded searches, while Case had 12,100. Volvo Construction Equipment made up 30.4% of all wheel loader brand searches we track, and Case accounted for 16.6%. When we asked ChatGPT and Google AI Overviews about wheel loader brands, Case appeared in all five answers and Volvo Construction Equipment in three. Volvo Construction Equipment was mentioned before Case in three out of five answers.

Among wheel loader brands worldwide in September 2026

Who do people search for more?

Volvo Construction Equipment, about 83% more searches than Case

Volvo Construction Equipment 22.2K searchesCase 12.1K searches

Who does AI mention more?

Case, mentioned in every answer we collected

Case in 5 of 5Volvo Construction Equipment in 3 of 5

Who does AI recommend more?

Volvo Construction Equipment, named ahead of Case in 3 of 5 answers

Volvo Construction Equipment first in 3Case first in 2

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Top wheel loader brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Case appeared in all five answers. Volvo Construction Equipment was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Volvo Construction Equipment was listed before Case in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Caterpillar1st
  2. Komatsu2nd
  3. Volvo Construction Equipment3rd
  4. Case4th
  5. Hitachi5th
  6. Bobcat6th
  7. Hyundai Construction Equipment–
  8. Avant Tecno–
  9. JCB–
  10. Doosan–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Case5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Caterpillar5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Volvo Construction Equipment3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Komatsu3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bobcat2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hitachi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hyundai Construction Equipment0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Avant Tecno0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • JCB0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Doosan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about wheel loader brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Case or Volvo Construction Equipment more popular in search?

This chart shows how often people search Google for Case and Volvo Construction Equipment by name. Each line represents a brand's share of searches for all ten wheel loader brands we track, month by month, from English-language searches worldwide.

Case and Volvo Construction Equipment among wheel loader brands worldwide, by month

Share of searches by month for Volvo Construction Equipment, Case. The figures are in the table below the chart.

View monthly share of searches table
MonthVolvo Construction EquipmentHyundai Construction EquipmentCaseBobcatAvant TecnoJCBCaterpillarDoosanHitachiKomatsu
Oct 202532.2%16.3%14.4%14.4%11.7%4.3%3.4%1.5%1.5%0.2%
Nov 202532.8%16.4%14.7%14.7%10.7%4.4%3.5%1.2%1.6%0.17%
Dec 202526.9%16.4%14.7%22%10.7%3.5%2.9%1.6%1.2%0.13%
Jan 202626.2%17.3%14.3%21.4%11.6%3.4%2.8%1.5%1.2%0.2%
Feb 202632.9%17.7%14.7%14.7%10.7%3.5%2.9%1.6%1.2%0.17%
Mar 202631.3%16.9%17.1%14%10.2%4.2%3.3%1.5%1.5%0.2%
Apr 202628.2%17.2%18.8%15.4%10.2%4.6%3%1.3%1.3%0.22%
May 202628.5%17.2%19%15.5%10.3%3.7%3.1%1.3%1.3%0.18%
Jun 202628.9%18.9%19.3%12.9%10.4%3.8%3.1%1.3%1.1%0.18%
Jul 202627.1%19.2%18.1%14.8%9.7%4.3%3.6%1.5%1.3%0.25%
Aug 202631.1%18.8%17%13.9%9.1%4.1%3.4%1.2%1.2%0.2%
Sep 202630.4%18.4%16.6%13.6%9.9%4.9%3.3%1.4%1.4%0.19%

How has the Case and Volvo Construction Equipment comparison changed over the last 12 months?

3 findings

How did search popularity change for wheel loader brands worldwide in September 2026?

2 changes

  1. In September 2026, Volvo Construction Equipment lost share of searches among wheel loader brands worldwide, from 31.1% to 30.4%.

  2. Case’s share of searches among wheel loader brands worldwide has lost ground for 3 months in a row, from 19.3% to 16.6% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Case’s and Volvo Construction Equipment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Case

1 branded search term

  • case construction

Volvo Construction Equipment

1 branded search term

  • volvo construction equipment

How the Brand Demand Index is measured

Other head-to-heads among wheel loader brands

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