Brandwave

Qualtrics vs User Interviews:Which is more popular?

In September 2026, Qualtrics had more branded searches than User Interviews among UX research tools worldwide. Qualtrics had about 246,000 branded searches, while User Interviews had 165,000. Qualtrics made up 45.8% of all UX research tool searches we track, and User Interviews accounted for 30.7%. When we asked ChatGPT and Google AI Overviews about UX research tools, User Interviews appeared in all five answers and Qualtrics in three. User Interviews was mentioned before Qualtrics in four out of five answers.

Among UX research tools worldwide in September 2026

Who do people search for more?

Qualtrics, about 49% more searches than User Interviews

Qualtrics 246K searchesUser Interviews 165K searches

Who does AI mention more?

User Interviews, mentioned in every answer we collected

User Interviews in 5 of 5Qualtrics in 3 of 5

Who does AI recommend more?

User Interviews, named ahead of Qualtrics in 4 of 5 answers

User Interviews first in 4Qualtrics first in 1

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Top UX research tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, User Interviews appeared in all five answers. Qualtrics was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. User Interviews was listed before Qualtrics in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Maze1st
  2. UserTesting2nd
  3. Dovetail3rd
  4. Lyssna4th
  5. User Interviews5th
  6. UXtweak6th
  7. Hotjar7th
  8. Qualtrics8th
  9. Optimal Workshop9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • User Interviews5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Maze5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dovetail5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • UserTesting5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hotjar4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Qualtrics3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lyssna3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Optimal Workshop2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • UXtweak2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about UX research tools

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Qualtrics or User Interviews more popular in search?

This chart shows how often people search Google for Qualtrics and User Interviews by name. Each line represents a brand's share of searches for all nine UX research tools we track, month by month, from English-language searches worldwide.

Qualtrics and User Interviews among UX research tools worldwide, by month

Share of searches by month for Qualtrics, User Interviews. The figures are in the table below the chart.

View monthly share of searches table
MonthQualtricsUser InterviewsHotjarLyssnaOptimal WorkshopUXtweakMazeDovetailUserTesting
Oct 202561.3%12.3%22.5%1.7%0.9%0.9%0.26%0.12%0.03%
Nov 202557.7%17.3%21.1%1.6%1%0.84%0.3%0.11%0.05%
Dec 202557.4%17.3%21.1%1.9%0.84%0.84%0.36%0.13%0.05%
Jan 202652.6%19.3%23.5%2.2%0.94%0.94%0.31%0.17%0.04%
Feb 202664.4%15.8%15.8%1.8%0.94%0.77%0.29%0.12%0.08%
Mar 202665.6%19.6%10.8%1.8%0.96%0.64%0.29%0.13%0.17%
Apr 202662.9%23.1%10.3%1.7%0.75%0.62%0.28%0.1%0.15%
May 202659.6%26.7%9.8%1.6%0.71%0.71%0.32%0.12%0.32%
Jun 202651.9%28.5%15.6%1.8%0.76%0.61%0.26%0.13%0.4%
Jul 202653.3%29.2%13.1%2.2%0.77%0.64%0.33%0.14%0.24%
Aug 202650.2%33.7%12.4%2.1%0.72%0.47%0.25%0.15%0.08%
Sep 202645.8%30.7%20.5%1.6%0.67%0.45%0.26%0.12%0.02%

How has the Qualtrics and User Interviews comparison changed over the last 12 months?

3 findings
  • Qualtrics was ahead of User Interviews in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Qualtrics’ share of searches among UX research tools worldwide moved from 61.3% to 45.8%, and its estimated monthly branded searches moved from 368K to 246K.
  • Across the 12 months ending September 2026, User Interviews’ share of searches among UX research tools worldwide moved from 12.3% to 30.7%, and its estimated monthly branded searches moved from 74K to 165K.

How did search popularity change for UX research tools worldwide in September 2026?

2 changes

  1. In September 2026, Qualtrics lost share of searches among UX research tools worldwide, from 50.2% to 45.8%.

  2. In September 2026, User Interviews lost share of searches among UX research tools worldwide, from 33.7% to 30.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Qualtrics’ and User Interviews’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Qualtrics

1 branded search term

  • qualtrics

User Interviews

1 branded search term

  • user interviews

How the Brand Demand Index is measured

Other head-to-heads among UX research tools

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