Hotjar vs User Interviews:Which is searched more?
In September 2026, User Interviews had more branded searches than Hotjar among UX research tools worldwide. User Interviews had about 165,000 branded searches, while Hotjar had 110,000. User Interviews made up 30.7% of all UX research tool searches we track, and Hotjar accounted for 20.5%. These are worldwide searches for English-language branded terms.
Follow Hotjar vs User Interviews and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Is Hotjar or User Interviews more popular in search?
Compare the ux research tools teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for User Interviews, Hotjar. The figures are in the table below the chart.
View monthly share of searches table
| Month | Qualtrics | User Interviews | Hotjar | Lyssna | Optimal Workshop | UXtweak | Maze | Dovetail | UserTesting |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 61.3% | 12.3% | 22.5% | 1.7% | 0.9% | 0.9% | 0.26% | 0.12% | 0.03% |
| Nov 2025 | 57.7% | 17.3% | 21.1% | 1.6% | 1% | 0.84% | 0.3% | 0.11% | 0.05% |
| Dec 2025 | 57.4% | 17.3% | 21.1% | 1.9% | 0.84% | 0.84% | 0.36% | 0.13% | 0.05% |
| Jan 2026 | 52.6% | 19.3% | 23.5% | 2.2% | 0.94% | 0.94% | 0.31% | 0.17% | 0.04% |
| Feb 2026 | 64.4% | 15.8% | 15.8% | 1.8% | 0.94% | 0.77% | 0.29% | 0.12% | 0.08% |
| Mar 2026 | 65.6% | 19.6% | 10.8% | 1.8% | 0.96% | 0.64% | 0.29% | 0.13% | 0.17% |
| Apr 2026 | 62.9% | 23.1% | 10.3% | 1.7% | 0.75% | 0.62% | 0.28% | 0.1% | 0.15% |
| May 2026 | 59.6% | 26.7% | 9.8% | 1.6% | 0.71% | 0.71% | 0.32% | 0.12% | 0.32% |
| Jun 2026 | 51.9% | 28.5% | 15.6% | 1.8% | 0.76% | 0.61% | 0.26% | 0.13% | 0.4% |
| Jul 2026 | 53.3% | 29.2% | 13.1% | 2.2% | 0.77% | 0.64% | 0.33% | 0.14% | 0.24% |
| Aug 2026 | 50.2% | 33.7% | 12.4% | 2.1% | 0.72% | 0.47% | 0.25% | 0.15% | 0.08% |
| Sep 2026 | 45.8% | 30.7% | 20.5% | 1.6% | 0.67% | 0.45% | 0.26% | 0.12% | 0.02% |
How has the Hotjar and User Interviews comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: User Interviews took it in March 2026.
- Across the 12 months ending September 2026, Hotjar’s share of searches among UX research tools worldwide moved from 22.5% to 20.5%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, User Interviews’ share of searches among UX research tools worldwide moved from 12.3% to 30.7%, and its estimated monthly branded searches moved from 74K to 165K.
How did search popularity change for UX research tools worldwide in September 2026?
2 changes
In September 2026, Hotjar gained share of searches among UX research tools worldwide, from 12.4% to 20.5%.
In September 2026, User Interviews lost share of searches among UX research tools worldwide, from 33.7% to 30.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hotjar’s and User Interviews’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hotjar
1 branded search term
- hotjar
User Interviews
1 branded search term
- user interviews
Other head-to-heads among UX research tools
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.