Sea to Summit vs Trtl:Which is more popular?
In September 2026, Sea to Summit had more branded searches than Trtl among travel pillow brands worldwide. Sea to Summit had about 74,000 branded searches, while Trtl had 14,800. Sea to Summit made up 39.8% of all travel pillow brand searches we track, and Trtl accounted for 8%. When we asked ChatGPT and Google AI Overviews about travel pillow brands, Trtl appeared in all five answers and Sea to Summit in two. Trtl was mentioned before Sea to Summit in every answer.
Who do people search for more?
Sea to Summit, about 5 searches for every 1 for Trtl
Who does AI mention more?
Trtl, mentioned in every answer we collected
Who does AI recommend more?
Trtl, named ahead of Sea to Summit in every answer
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Top travel pillow brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Trtl appeared in all five answers. Sea to Summit was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Trtl was listed before Sea to Summit in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Cabeau5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Trtl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ostrichpillow Go4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sea to Summit2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Eagle Creek0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Therm-a-Rest0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
J-Pillow0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about travel pillow brands
5 answers
Asked ChatGPT
“Which travel pillow brand should I buy?”
Asked ChatGPT
“What are the best travel pillow brands?”
Asked ChatGPT
“What's the best travel pillow brand for plane sleep?”
Searched Google, AI Overview
“best travel pillow”
Searched Google, AI Overview
“neck pillow for plane”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Sea to Summit or Trtl more popular in search?
This chart shows how often people search Google for Sea to Summit and Trtl by name. Each line represents a brand's share of searches for all seven travel pillow brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Sea to Summit, Trtl. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sea to Summit | Eagle Creek | Therm-a-Rest | Cabeau | Trtl | Ostrichpillow Go | J-Pillow |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 36% | 24.1% | 19.7% | 8.8% | 8.8% | 1.4% | 1.1% |
| Nov 2025 | 37.9% | 20.7% | 20.7% | 9.3% | 9.3% | 1.2% | 0.97% |
| Dec 2025 | 35.3% | 23.6% | 19.3% | 8.6% | 10.6% | 1.4% | 1.1% |
| Jan 2026 | 37.1% | 20.3% | 20.3% | 9.1% | 11.1% | 1.2% | 0.95% |
| Feb 2026 | 37.1% | 20.3% | 20.3% | 9.1% | 11.1% | 1.2% | 0.98% |
| Mar 2026 | 37.9% | 20.7% | 20.7% | 9.3% | 9.3% | 1.2% | 0.97% |
| Apr 2026 | 39.2% | 21.5% | 21.5% | 7.8% | 7.8% | 1.3% | 0.85% |
| May 2026 | 39.3% | 21.5% | 21.5% | 9.6% | 6.4% | 1% | 0.69% |
| Jun 2026 | 39.9% | 21.8% | 21.8% | 8% | 6.5% | 1.1% | 0.84% |
| Jul 2026 | 45.1% | 20.3% | 20.3% | 7.4% | 5% | 1.2% | 0.78% |
| Aug 2026 | 43.7% | 19.7% | 19.7% | 8.8% | 5.9% | 1.4% | 0.76% |
| Sep 2026 | 39.8% | 21.8% | 17.8% | 9.7% | 8% | 1.9% | 1% |
How has the Sea to Summit and Trtl comparison changed over the last 12 months?
3 findings
- Sea to Summit was ahead of Trtl in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Sea to Summit’s share of searches among travel pillow brands worldwide moved from 36% to 39.8%, and its estimated monthly branded searches moved from 60.5K to 74K.
- Across the 12 months ending September 2026, Trtl’s share of searches among travel pillow brands worldwide moved from 8.8% to 8%, and its estimated monthly branded searches held steady at 14.8K.
How did search popularity change for travel pillow brands worldwide in September 2026?
2 changes
In September 2026, Trtl gained share of searches among travel pillow brands worldwide, from 5.9% to 8%.
In September 2026, Sea to Summit lost share of searches among travel pillow brands worldwide, from 43.7% to 39.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Sea to Summit’s and Trtl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Sea to Summit
1 branded search term
- sea to summit
Trtl
1 branded search term
- trtl
Other head-to-heads among travel pillow brands
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